Nu Skin Enterprises Reports Second Quarter Results

NU SKIN ENTERPRISES, INC. (NUS) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 FOR IMMEDIATE RELEASE Nu Skin Enterprises Reports Second Quarter Results PROVO, Utah — Aug. 10, 2026 — Nu Skin Enterprises Inc. (NYSE: NUS) today announced second quarter results. Executive Summary Q2 2026 vs. Prior-year Quarter Revenue $320.1 million; (17.1)% • (1.0

Original reporting
Published Aug 10, 2026, 8:15 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 10, 2026, 8:19 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefEarnings
Primary signal
$NUS
Bearish
medium confidence
Mentioned
$NUS
Relevance
7/10
AlphAI data visualization · based on SEC EDGAR 8-K
Decision brief

The 30-second read

$NUSBearishMed
01

Why it matters

The actionable items are the reported Q2 financials and the updated FY 2026 revenue and adjusted EPS guidance ranges, which can prompt immediate changes to earnings models and near-term positioning.

02

Market read

Guidance update plus quarterly results are likely to be the primary driver for short-term trading, especially given year-over-year revenue decline and the magnitude of reported EPS loss versus adjusted profitability.

03

What to watch

The release emphasizes non-cash impairment and non-cash tax charges, plus FX impact ranges. Traders should separate underlying operating margin trends from accounting charges and scrutinize the implied FX sensitivity in the guidance.

Relevance 7/10Novelty 8/10Timing: after-hours filing and same-day earnings release (Aug. 10, 2026)
AlphAI · Earnings readNUS · Second Quarter 2026 · ended June 30, 2026

Nu Skin Enterprises Reports Second Quarter Results

↓Weak quarter

Revenue declined 17.1% year over year, every reported operating segment declined, customer and sales-force metrics fell, and GAAP EPS was $(5.14) amid non-cash impairment and tax charges.

Revenue
$320M
(17.1)% y/y
Nu Skin Americas
$59.8M
(18.1)% y/y
Gross margin · GAAP
68.2%
EPS · non-GAAP
$0.20
Q3 2026 and Full-year 2026 outlook
Q3 2026 Revenue $310 to $340 million; (15)% to (7)%. 2026 Revenue $1.28 to $1.35 billion; (14)% to (9)%.

Key metrics

shortened, hover for the filing’s print
MetricValueq/qy/y
RevenueGAAP$320.1M–(17.1)%
Revenue constant-currency changenon-GAAP(16.1)%–(16.1)%
Foreign-exchange impact on revenuenon-GAAP(1.0)% FX impact or $(4.0) million––
Gross MarginGAAP68.2%––
Nu Skin business gross marginother77.7%––
Selling ExpensesGAAP33.7%––
Nu Skin business selling expensesother39.8%––
G&A ExpensesGAAP28.4%––
Operating MarginGAAP(18.5)%––
Operating Margin excluding non-cash impairment chargenon-GAAP6.1%––
Interest ExpenseGAAP$3.3M––
Other Income (Expense)GAAP−$500K––
Income Tax RateGAAP(295.4)%––
Income Tax Rate excluding non-cash tax chargenon-GAAP36.6%––
EPSGAAP$(5.14)––
EPS excluding non-cash impairment and non-cash tax chargesnon-GAAP$0.20––
Customersother660,037–(14)%
Paid Affiliatesother120,291–(8)%
Sales Leadersother26,998–(9)%

Segments

SegmentRevenueq/qy/y
Nu Skin AmericasConstant-currency change was (15.8)%.$59.76M–(18.1)%
Mainland ChinaConstant-currency change was (18.7)%.$45.96M–(13.7)%
Southeast Asia/PacificConstant-currency change was (16.3)%.$43.26M–(14.9)%
JapanConstant-currency change was (5.5)%.$38.14M–(14.4)%
Europe & AfricaConstant-currency change was (15.2)%.$32.32M–(13.4)%
Hong Kong/TaiwanConstant-currency change was (3.6)%.$26.07M–(5.3)%
South KoreaConstant-currency change was (19.0)%.$25.62M–(24.8)%
Nu Skin OtherConstant-currency change was (81.5)%.$79–(81.5)%
Total Nu SkinConstant-currency change was (14.2)%.$271.2M–(15.5)%
Rhyz ManufacturingConstant-currency change was (23.2)%.$46.37M–(23.2)%
Rhyz OtherConstant-currency change was (47.6)%.$2.53M–(47.6)%
Total RhyzConstant-currency change was (25.0)%.$48.90M–(25.0)%
TotalConstant-currency change was (16.1)%.$320.1M–(17.1)%

Q3 2026 and Full-year 2026 outlook

  • RevenueQ3 2026 Revenue $310 to $340 million; (15)% to (7)%. 2026 Revenue $1.28 to $1.35 billion; (14)% to (9)%.
  • NoteQ3 2026 EPS $0.00 to $0.09 or $0.10 to $0.20 on an adjusted basis
  • NoteQ3 2026: Approximately (3) to (2)% FX impact
  • Note2026 EPS ($4.90) to ($4.73) or $0.70 to $0.90 on an adjusted basis
  • Note2026: Approximately (1)% FX impact

Capital returns

  • Dividend Payments $2.9 million
  • Stock Repurchases $0.0 million
  • $137.3 million remaining in authorization

What drove it

  • The company cited continued rollout of Prysm iO and preparations for the formal launch of India.
  • Management said it is re-aligning organizational resources to better position the business to drive sustainable, long-term value for shareholders.
  • Adjusted EPS reflected an ongoing focus on profitability and disciplined execution.

Concerns

  • Total revenue declined (17.1)% year over year, including a (16.1)% constant-currency decline.
  • All reported Nu Skin geographic segments and both reported Rhyz categories recorded year-over-year revenue declines.
  • Customers declined (14)%, Paid Affiliates declined (8)%, and Sales Leaders declined (9)%.
  • GAAP operating margin was (18.5)% and GAAP EPS was $(5.14), reflecting non-cash impairment and non-cash tax charges.
  • Gross margin declined to 68.2% from 68.8%, while selling expenses and G&A expenses increased as percentages of revenue.

What to watch

  • Q3 2026 revenue guidance of $310 to $340 million and adjusted EPS guidance of $0.10 to $0.20.
  • Full-year 2026 revenue guidance of $1.28 to $1.35 billion and adjusted EPS guidance of $0.70 to $0.90.
  • The continued rollout of Prysm iO and preparations for the formal launch of India.
  • Customer, Paid Affiliate, and Sales Leader trends.
  • Progress in restoring GAAP profitability following the second-quarter non-cash impairment and tax charges.

Analysis

Nu Skin reported a weak second quarter, with revenue of $320.1 million, down (17.1)% from $386.1 million. Currency accounted for a (1.0)% impact, while the reported constant-currency revenue change was (16.1)%. The underlying decline was broad: Total Nu Skin revenue fell (15.5)% and Total Rhyz revenue fell (25.0)%, while all reported geographic and Rhyz categories posted lower revenue year over year.

Sales-force and customer indicators also moved lower. Customers were 660,037, down (14)%, Paid Affiliates were 120,291, down (8)%, and Sales Leaders were 26,998, down (9)%. South Korea had the steepest reported geographic revenue decline at (24.8)%, while Rhyz Manufacturing declined (23.2)% and Rhyz Other declined (47.6)%. Hong Kong/Taiwan was the least negative reported geographic market, with revenue down (5.3)%.

Margin performance was pressured on a GAAP basis. Gross margin declined to 68.2% from 68.8%, selling expenses increased to 33.7% from 33.2%, and G&A expenses increased to 28.4% from 27.6%. GAAP operating margin was (18.5)%, while operating margin excluding the non-cash impairment charge was 6.1%. The company reported GAAP EPS of $(5.14), versus $0.43, while EPS excluding non-cash impairment and non-cash tax charges was $0.20. The GAAP income tax rate was (295.4)%, compared with 23.0%, and was 36.6% excluding the non-cash tax charge.

Capital returns were limited to $2.9 million of dividend payments, with $0.0 million of stock repurchases. The company reported $137.3 million remaining in its repurchase authorization. Management emphasized the Prysm iO rollout, preparations for India, and organizational resource realignment, positioning these actions as components of its long-term strategy.

For Q3 2026, Nu Skin guided revenue to $310 to $340 million, with a (15)% to (7)% year-over-year change and approximately (3) to (2)% FX impact. It guided GAAP EPS to $0.00 to $0.09 and adjusted EPS to $0.10 to $0.20. For 2026, the company guided revenue to $1.28 to $1.35 billion, a (14)% to (9)% change, and GAAP EPS to ($4.90) to ($4.73), or adjusted EPS of $0.70 to $0.90. The release states that annual guidance was updated, but no previous outlook was provided for comparison.

Management, verbatim

We continue to make progress toward our long-term strategy with the continued rollout of Prysm iO and preparations for the formal launch of India.

Ryan Napierski, Nu Skin president and CEO

At the same time, we are re-aligning our organizational resources to better position the business to drive sustainable, long-term value for our shareholders.

Ryan Napierski, Nu Skin president and CEO

We delivered adjusted earnings per share near the midpoint of our guidance, reflecting our ongoing focus on profitability and disciplined execution.

Chelsea Lantz, interim chief financial officer

Not in the filing

stated, not guessed
  • GAAP operating income
  • Non-GAAP operating income
  • GAAP net income
  • Non-GAAP net income
  • Operating cash flow
  • Free cash flow
  • Cash and cash equivalents
  • Debt
  • Capital expenditures
  • Detailed impairment charge amount
  • Detailed non-cash tax charge amount
  • Prior-quarter revenue, margins, expenses, earnings, EPS, customer, affiliate, and Sales Leader metrics
  • Forward guidance for gross margin
  • Forward guidance for operating expenses
  • Forward guidance for tax rate
  • Previous-quarter outlook for comparison with reported results

Written by an AI language model from the company’s SEC earnings filing (Form 8-K Item 2.02, or Form 6-K for a foreign private issuer). Every figure was checked against the filing text, and a metric whose value, prior period and change do not add up is dropped from the metrics. The model can still misread a table, in the metrics or in the text, so check a number in the filing before you rely on it. Consensus estimates, price targets and share-price reactions are not shown because they are not in the filing. AI-generated research, not investment advice.

Background

This is an SEC Form 8-K with Exhibit 99.1 reporting Nu Skin’s Q2 2026 results and providing Q3 and full-year 2026 outlook, including commentary on Prysm iO rollout and preparations for a formal India launch.

Company-level read

Ticker impact

$NUSBearishMedium confidence
Context

Nu Skin reports Q2 revenue of $320.1M and updates FY 2026 guidance to $1.28B-$1.35B revenue with adjusted EPS $0.70-$0.90.

Expected impact

Likely downside bias on open if investors focus on the large reported EPS loss and weaker revenue trend, partially offset by adjusted EPS guidance.

Evidence & confidence

Reported EPS is $(5.14) with a stated adjusted EPS of $0.20, while revenue declines year over year and FY adjusted EPS is guided to $0.70-$0.90. The guidance update is the key tradable catalyst, but the magnitude of the market reaction depends on how investors weigh adjusted vs non-cash items and FX assumptions.

Market effects

Direct-selling and beauty/wellness peers may see read-across on affiliate demand, device platform rollout (Prysm iO), and FX sensitivity.

India launch preparations and Mainland China regulatory/scrutiny risk are highlighted, which can influence regional sentiment for similar direct-selling models.

FX impact assumptions and global demand conditions are explicitly referenced, which can affect broader consumer discretionary and international growth sentiment.

Counterpoint

Investors may look past the reported EPS loss and focus on adjusted EPS delivery near the midpoint of guidance, treating the guidance update as a controlled reset rather than deterioration.

Key entities

  • Nu Skin Enterprises, Inc.

    Reports Q2 2026 results and updates Q3 and FY 2026 guidance, citing Prysm iO rollout and India launch preparations.

  • Prysm iO

    Nu Skin’s intelligent wellness platform referenced as being rolled out during the quarter.

  • India launch

    Company states it is preparing for a formal launch in India.

Every NUS earnings report

This story covers one filing. The ticker page keeps them all: each quarter's reported metrics with year-over-year and sequential comparisons, segments, guidance, and how the numbers landed against the company's own prior outlook.

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