Jefferies adds Uber to ’Franchise Picks’ as bullish setup strengthens
Jefferies upgraded Uber to a “Franchise Pick” and raised its price target to $110 from $100, citing stronger earnings and investor meetings. Analyst John Colantuoni said Uber expects sustainable bookings growth, with Q3 guidance implying about 20% growth for a fifth straight quarter. Jefferies also highlighted scaling U.S. autonomous vehicles and expects Uber to invest over $10B in AVs.
How this was made
The 30-second read
Why it matters
Jefferies’ upgrade and higher price target, combined with detailed AV scaling expectations (driver removal in 2027, broader expansion in 2028, $10B+ investment, ~120,000 vehicle commitments), can influence short-term positioning and longer-term valuation narratives.
Market read
This is a concrete analyst catalyst for UBER, with specific upside framing around sustained bookings growth and a staged US autonomous-vehicle rollout.
What to watch
Jefferies’ thesis leans on sustaining ~20% growth and audience-driven expansion; if frequency or pricing benefits fade faster, the multiple expansion case could weaken.
Background
The article reports Jefferies’ analyst note after Uber’s strong earnings and management meetings, framing 2027 as a bullish inflection year.
Ticker impact
Jefferies raised Uber to a “Franchise Pick” and lifted its price target to $110 from $100 after strong earnings and investor meetings.
Near-term bias to upside as traders price in the higher target and the AV scaling narrative, though it is still an analyst-driven move.
The article provides specific Jefferies actions (rating and PT) plus concrete AV milestones and investment/vehicle-commitment figures, but it is not a new company filing or earnings print itself.
Market effects
Supports positive sentiment for ride-hailing and delivery peers via read-across on bookings growth durability and AV optionality.
Highlights US autonomous-vehicle scaling as a key driver, potentially influencing US mobility/tech risk appetite.
Limited direct global impact beyond reinforcing the broader autonomous-vehicle investment narrative.
Counterpoint
The bullish setup may be overstated if AV progress or the asset-light transition takes longer than Jefferies’ 2027-2028 timeline, keeping valuation support fragile.
Key entities
- companyUber
Ride-hailing and delivery company upgraded by Jefferies to a “Franchise Pick” with a raised price target, with bullish 2027 bookings and US AV scaling thesis.
- financial_institutionJefferies
Brokerage firm issuing the upgrade and price-target increase based on earnings and investor meeting takeaways.
- executiveDara Khosrowshahi
Uber CEO cited as emphasizing confidence in sustaining bookings growth.
- executiveBalaji Krishnamurthy
Uber CFO cited as participating in the investor meetings referenced by Jefferies.

