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bollywoodhungama.comAUG 103 min read

Why India doesn’t have more IMAX screens: PVR INOX’s Sanjeev Kumar Bijli reveals each auditorium costs a WHOPPING Rs. 10

In an NDTV interview, PVR INOX Ltd executive director Sanjeev Kumar Bijli said IMAX expansion is limited by cost. He said PVR INOX has 26 IMAX screens and each auditorium costs about Rs. 10-11 crore. He added that demand depends on more Hindi and regional content, noting English IMAX performance can be mixed.

Original reporting
bollywoodhungama.com
Published Aug 10, 2026, 4:49 AM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 10, 2026, 6:55 AM UTC. Informational, not investment advice.
How this was made
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Why India doesn’t have more IMAX screens: PVR INOX’s Sanjeev Kumar Bijli reveals each auditorium costs a WHOPPING Rs. 10 — source image
Source · bollywoodhungama.com
Decision brief

The 30-second read

Low
01

Why it matters

For traders, the main actionable takeaway is the capex magnitude and the stated dependence on Hindi and regional (Tamil, Telugu) IMAX-worthy content, which can affect expectations for future premium-format screen additions.

02

Market read

A concrete per-screen cost estimate and content-driven investment thesis may influence how investors model PVR INOX’s future capex and premium-format growth, but it is not a new financial event.

03

What to watch

Actual expansion pace will also depend on lease terms, multiplex capex budgets, IMAX licensing/royalty structure, and whether local studios can reliably produce IMAX-worthy releases.

Relevance 4/10Novelty 4/10Timing: today’s interview quote on IMAX rollout economics

Background

The piece discusses India’s relatively low number of IMAX theaters and uses PVR INOX’s executive comments to explain the rollout bottleneck.

Market effects

Sector

Highlights that premium-format theater expansion in India is constrained by high per-screen technology capex and content availability.

Regional

Emphasizes uneven IMAX penetration across Indian metros, with Hyderabad lacking IMAX while other cities have limited screens.

Global

US has far more IMAX-branded screens, reinforcing that India’s rollout is likely slower due to economics and programming differences.

Counterpoint

What could challenge this read

The stated Rs. 10-11 crore per screen may not be the binding constraint if PVR INOX can secure favorable financing, screen-level economics, or content partnerships.

Key entities

  • company
    PVR INOX Ltd

    Executive director Sanjeev Kumar Bijli discusses IMAX rollout economics and content requirements for expansion.

  • technology
    IMAX

    Premium cinema format whose rollout in India is described as expensive and content-dependent.

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