$SON

Coker R. Howard purchased $249K of SON

Coker R. Howard (President & CEO) purchased 4,345 shares of SONOCO PRODUCTS CO (SON) at $57.41 ($0.25M total) on 2026-08-07.

Original reporting
SEC EDGAR · Coker R. Howard
Published Aug 10, 2026, 4:23 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 10, 2026, 4:38 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SON
Bullish
medium confidence
Mentioned
$SON
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SONBullishLow
01

Why it matters

The only new information is the CEO’s open-market purchase size, price, and post-transaction holdings; there is no operational or financial update.

02

Market read

Traders may view the insider buy as a small positive sentiment signal, but without additional company catalysts it is unlikely to drive a major repricing.

03

What to watch

The text lacks information on total insider holdings changes over time, whether the purchase was funded by option exercises, and whether there were concurrent sales by other insiders.

Relevance 5/10Novelty 5/10Timing: SEC Form 4 filed today, 2026-08-10 (transaction dated 2026-08-07).

Background

The article is an SEC Form 4 insider transaction disclosure for Sonoco Products Co (SON).

Company-level read

Ticker impact

$SONBullishMedium confidence
Context

Sonoco Products CEO Coker R. Howard bought 4,345 shares in an open-market transaction worth about $249K, disclosed via Form 4.

Expected impact

Likely limited near-term price impact; may modestly support sentiment if traders treat it as a signal.

Evidence & confidence

The filing is primary-source and confirms the purchase details, but there is no accompanying guidance, earnings, or operational catalyst in the text.

Market effects

No sector-level implications are provided; this is company-specific insider activity.

None indicated.

None indicated.

Counterpoint

Insider buys can be routine or planned; the filing notes no 10b5-1 plan, but the article still provides no context on motivation or whether it is part of compensation.

Key entities

  • Sonoco Products Co

    Subject of the Form 4 insider transaction disclosure.

  • Coker R. Howard

    President and CEO who purchased shares in an open-market transaction.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$SONMed

UBS cuts Sonoco Products stock price target on weak food can demand

UBS reduced its price target for Sonoco Products (NYSE:SON) to $50 from $51, citing weak food can demand and inflation pressures. The stock trades at $49.31, with a Fair Value of $61.84 according to InvestingPro. Sonoco reported Q3 earnings of $1.67 per share on $2.04 billion revenue, missing estimates. The company lowered its full-year outlook, attributing challenges to inflation and volume declines. Truist Securities also cut its target to $59 but maintained a Buy rating.

$SONHighAI 8/10

Sonoco Reports Third Quarter 2026 Results

Sonoco reported Q3 2026 net sales of $2.0B, flat excluding divestitures. GAAP net loss was $(732)M, or $(7.36) per share, due to a goodwill impairment charge. Adjusted net income was $167M, or $1.67 per share. The company cited external challenges like drought and inflation but highlighted strong cash flow and debt reduction. Sonoco expects continued industrial segment strength and improved consumer segment performance in Q4.

$SONMed

Sonoco’s consumer packaging dip offsets industrial gains in Q3

Sonoco reported Q3 2026 net sales of $2.04B, down 4.2% YoY, with a net loss of $732M. Consumer packaging sales fell 2.9% to $1.4B, while industrial packaging rose 5.2% to $646M. CEO Howard Coker cited cost inflation and volume challenges, including higher freight and raw material costs. The company expects flat consumer volumes and slight industrial growth in Q4.

$SONMedAI 8/10

Truist cuts Sonoco Products stock price target on volume weakness

Truist Securities reduced its price target for Sonoco Products (SON) to $59 from $62, citing weaker-than-expected Q3 earnings of $1.67 per share, missing estimates. The company attributed the shortfall to inflation and lower volumes, and lowered its 2026 EPS and EBITDA guidance. Sonoco maintains a 4.3% dividend yield and has raised its dividend for 44 consecutive years, according to InvestingPro data.

$SONMedAI 8/10

Sonoco Products Q3 Earnings Call Highlights

Sonoco Products reported Q3 earnings, noting Industrial price increases totaling $110 per ton in 2026. Consumer segment sales declined 3% YoY due to weather impacts. Consumer EBITDA fell 9%, but some areas showed growth. The company expects flat consumer volumes and slight Industrial growth in Q4. Sonoco is targeting $150M-$200M in savings through 2028. Updated 2026 outlook: net sales $7.2B-$7.4B, adjusted EBITDA $1.2B-$1.25B, adjusted EPS $5.30-$5.50, and operating cash flow $600M-$650M.

$SONHighAI 9/10

Sonoco Products Co (SON) (Q3 2026) Earnings Call Highlights: Cost Headwinds

Sonoco Products Co (SON) reported Q3 2026 earnings with mixed results. Industrial segment grew 10% YoY, while consumer packaging declined 3% YoY. Adjusted EBITDA and EPS fell 9% and 13% YoY, respectively. Input cost inflation and a $829M goodwill impairment impacted margins. Full-year guidance was lowered. The company generated $285M in operating cash flow and reduced debt by $162M.