Colgrove John sold $22.6M of P (indirect holdings)
Colgrove John (Chief Visionary Officer) sold 235,185 indirectly-held shares of Everpure, Inc. (P) at an average of $95.94 ($90.01–$101.59, $22.56M total) across 22 trades over 2026-08-07 to 2026-08-10 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
Colgrove John, an officer/director (Chief Visionary Officer), executed an open-market sale totaling about $22.56M across 22 trades, with a weighted average price of $95.9374, under a pre-arranged 10b5-1 plan.
Market read
Traders may monitor for sentiment effects from insider selling, but there is no new company-specific fundamental catalyst in the text.
What to watch
The article does not clarify whether the indirect holdings are held through entities with different tax or liquidity needs, nor does it provide any offsetting purchases.
Background
The article is an SEC Form 4 insider transaction filing for Everpure, Inc. (issuer code P).
Ticker impact
Everpure’s Form 4 shows officer Colgrove John sold $22.56M of P via an open-market sale under a 10b5-1 plan (235,185 shares).
Low likelihood of a sustained price move; any reaction is likely limited to short-term sentiment around insider selling.
The filing is a primary SEC Form 4 datapoint with transaction size and timing, but it does not include new operating, financial, or regulatory information about Everpure.
Market effects
No sector-level implications are disclosed; this is a single-company insider transaction.
None indicated.
None indicated.
Counterpoint
Because the sale is under a pre-arranged 10b5-1 plan, the signal may be weaker than typical insider selling and could be largely mechanical.
Key entities
- issuerEverpure, Inc.
Subject of the Form 4 insider transaction disclosure (ticker P).
- insiderColgrove John
Chief Visionary Officer, officer and director; sold shares via an open-market sale under a 10b5-1 plan.




