Marti Technologies, Inc.: Marti Technologies Launches Ride-Hailing Service in 10 New Cities Across Türkiye
Marti Technologies (NYSE American: MRT) said it launched its ride-hailing service in 10 additional Turkish cities, expanding coverage to 30 cities and about 85% of Türkiye’s GDP. The company reported rider and driver shares outside Istanbul rose to 45% and 36% as of Aug. 11, 2026. Marti reiterated FY2026 guidance of $85M revenue and $7M Adjusted EBITDA, expecting accretion starting 2027.
How this was made
The 30-second read
Why it matters
The company expands ride-hailing availability from 20 to 30 cities, reaching about 85% of Türkiye’s GDP, and reiterates FY2026 guidance while stating the new launches should be accretive starting in 2027.
Market read
Traders may reassess the durability of Marti’s growth outside Istanbul and the credibility of its 2027 accretion path, even though FY2026 guidance is unchanged.
What to watch
The release does not quantify incremental revenue/EBITDA from the new cities, nor does it discuss regulatory, competitive, or incentive intensity that could affect margins.
Background
Marti is a Turkey-focused mobility super app that entered ride-hailing in 2022 and is scaling from Istanbul to a nationwide footprint.
Ticker impact
Marti (MRT) launched ride-hailing in 10 new Turkish cities, expanding coverage to 30 cities and about 85% of GDP.
Near-term reaction may be modest, but the 2027 accretion expectation and broader footprint could support a longer-duration valuation bid.
This is a concrete operational expansion with quantified geographic reach and a stated financial implication (accretive starting 2027) while guidance is reaffirmed.
Market effects
Highlights competitive intensity and scaling dynamics in Turkey’s mobility super-app and ride-hailing market, potentially pressuring rivals’ unit economics as coverage expands.
Expanding beyond Istanbul to more cities may broaden demand capture across Turkey and improve driver supply utilization outside the main metro.
Limited direct global spillover, but it reinforces emerging-market platform scaling narratives for investors tracking mobility tech.
Counterpoint
City expansion may increase costs (driver onboarding, incentives, local operations) and the claimed accretion is deferred to 2027, so near-term profitability impact is uncertain.
Key entities
- companyMarti Technologies, Inc.
NYSE American-listed mobility super app expanding ride-hailing coverage across Türkiye.
- personOguz Alper Oktem
Founder and CEO cited on the growth pace outside Istanbul.
