$CHD

IRWIN BRADLEY C sold $442K of CHD

IRWIN BRADLEY C sold 4,300 shares of CHURCH & DWIGHT CO INC /DE/ (CHD) at $102.69 ($0.44M total) on 2026-08-11.

Original reporting
SEC EDGAR · IRWIN BRADLEY C
Published Aug 12, 2026, 3:59 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 12, 2026, 4:02 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$CHD
Neutral
medium confidence
Mentioned
$CHD
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$CHDNeutralLow
01

Why it matters

The newest fact is the director’s open-market sale details (4,300 shares, $441,575.17 total) and that it was not under a pre-arranged 10b5-1 plan.

02

Market read

Traders may briefly monitor CHD for sentiment effects from insider selling, but there is no new fundamental information in the text.

03

What to watch

The filing does not state the reason for sale, and it is not accompanied by any operational or financial update from the company.

Relevance 4/10Novelty 3/10Timing: filed 2026-08-12, sale dated 2026-08-11

Background

The article is a SEC Form 4 insider transaction disclosure for Church & Dwight (CHD).

Company-level read

Ticker impact

$CHDNeutralMedium confidence
Context

Church & Dwight director Irwin Bradley C filed a Form 4 open-market sale of 4,300 shares at $102.6919 on 2026-08-11.

Expected impact

Low likelihood of a sustained price move; any reaction is likely limited to short-term sentiment around insider selling.

Evidence & confidence

The filing is a routine insider transaction, and the article provides no accompanying company-specific news (earnings, guidance, deals, or regulatory actions). The absence of a pre-arranged 10b5-1 plan can increase attention, but it still does not establish new company fundamentals.

Market effects

Minimal; insider selling in a single consumer staples name typically does not reset sector expectations.

None indicated.

None indicated.

Counterpoint

Insider sales can be driven by diversification, taxes, or pre-existing personal liquidity needs, so the signal may be overstated.

Key entities

  • CHD

    Church & Dwight Co., Inc. (Form 4 insider transaction disclosed).

  • Irwin Bradley C

    Director who sold 4,300 shares on 2026-08-11 at $102.6919/share.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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