Fleming William Fred Jr sold $590K of PCOR
Fleming William Fred Jr (SVP, Corporate Controller) sold 10,000 shares of PROCORE TECHNOLOGIES, INC. (PCOR) at $58.95 ($0.59M total) on 2026-08-11.
How this was made
The 30-second read
Why it matters
The newest fact is the specific sale size (10,000 shares) and price ($58.95) by an SVP Corporate Controller, with post-transaction holdings of 104,981 shares.
Market read
Traders may monitor for follow-on insider activity, but this single sale does not introduce new operational or financial information.
What to watch
Insider sales can be driven by diversification, taxes, or personal liquidity needs; the filing provides no stated reason or linkage to company fundamentals.
Background
The article is an SEC Form 4 insider transaction disclosure for Procore Technologies, Inc.
Ticker impact
Procore Technologies insider Form 4 shows SVP Corporate Controller Fleming sold 10,000 shares at $58.95 on 2026-08-11.
Low likelihood of a sustained price move; any reaction is likely short-lived unless accompanied by other company-specific news.
The filing is a primary-source Form 4, but it does not include new company performance, guidance, or regulatory/legal developments. Insider sales are common and often not predictive without additional context.
Market effects
Minimal, as the disclosure is company-specific insider selling without sector-wide signal.
None indicated.
None indicated.
Counterpoint
Because the insider sale is not stated as 10b5-1 pre-arranged, some traders may interpret it as a stronger near-term caution signal than typical planned selling.
Key entities
- issuerPROCORE TECHNOLOGIES, INC.
Subject of the Form 4 insider transaction disclosure.
- insiderFleming William Fred Jr
SVP, Corporate Controller who sold 10,000 shares.
