$PCTY

Sarowitz Steven I sold $2.3M of PCTY

Sarowitz Steven I sold 15,107 shares of Paylocity Holding Corp (PCTY) at an average of $151.65 ($150.63–$153.06, $2.29M total) across 4 trades on 2026-08-13 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Sarowitz Steven I
Published Aug 17, 2026, 8:03 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 17, 2026, 8:34 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$PCTY
Neutral
medium confidence
Mentioned
$PCTY
Relevance
5/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PCTYNeutralLow
01

Why it matters

The newest fact is the reported open-market sale of 15,107 shares by a director and 10% owner, totaling about $2.29M, with a stated 10b5-1 pre-arranged plan.

02

Market read

Traders may monitor insider activity for sentiment, but 10b5-1 plans usually limit the signal’s predictive value.

03

What to watch

The filing date (Aug. 17) can create a short-lived headline effect even though the actual selling occurred on Aug. 13 across multiple trades.

Relevance 5/10Novelty 4/10Timing: filed Aug. 17 after Aug. 13 trades

Background

The article is an SEC Form 4 insider transaction disclosure for Paylocity Holding Corp (PCTY).

Company-level read

Ticker impact

$PCTYNeutralMedium confidence
Context

Paylocity director and 10% owner Steven Sarowitz sold about $2.29M of PCTY shares via an open-market sale under a 10b5-1 plan on Aug. 13.

Expected impact

Low likelihood of a sustained price move; any reaction is likely limited to short-term sentiment around the filing date.

Evidence & confidence

Form 4 shows a sizable dollar amount, but the trades are explicitly under a pre-arranged 10b5-1 plan, which typically reduces interpretive weight versus discretionary selling.

Market effects

No direct sector read-through; this is company-specific insider activity.

None indicated.

None indicated.

Counterpoint

Because the sales were executed under a pre-arranged 10b5-1 plan, the disclosure may not reflect new negative information about Paylocity’s outlook.

Key entities

  • Paylocity Holding Corp

    Subject of the Form 4 insider sale disclosure.

  • Steven I. Sarowitz

    Director and 10% owner who sold shares under a 10b5-1 plan.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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