Why Investors Should Consider Buying Apple Stock Ahead of Its September iPhone Event

Apple's September 9 event will introduce the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone. The iPhone 18 Pro features a mechanical iris, 12GB RAM, a 2nm A20 Pro chip, and a battery capacity increase to 5,567 mAh. CEO John Ternus, a hardware engineer, will lead the launch. US models will use a Qualcomm modem due to spectrum compatibility issues.

Target reported Q2 sales up 5.3% YoY and net earnings doubled to $1.9B, including a $994M tariff refund. The company raised annual guidance but did not commit to passing savings to customers. Target expects more refunds, totaling 'the significant majority' of what it applied for, according to CFO Jim Lee.

Alibaba's Q1 revenue rose 9% to $39.6B, but operating income fell 57% due to tech investments. BILL Holdings reported 14% revenue growth and 80% operating income increase. U.S. debt surpassed $40T, with Treasury buybacks easing yield pressure. Apple plans 2027 launch for camera AirPods. Axon Enterprise passes competitive position tests, with a 69% potential upside to $1,088.08.

Apple announced changes to its EU App Store rules, including new fees for alternative payment options and external purchase links, following discussions with the European Commission. The Commission welcomed the changes, which take effect October 1. Epic Games criticized the new terms, claiming they violate the Digital Markets Act and do not promote competition. Apple will charge 20% on alternative in-app payments, 15% on external purchase links, and 5% on payments from apps downloaded outside it

Apple has revised its app commission rates in the EU, ranging from 5% to 26%, following regulatory pressure. The European Commission welcomes these changes, which resolve a long-standing antitrust dispute. The new rates apply to different developer programs and payment methods, with the highest rate for in-app purchases.

Apple has outperformed its Magnificent Seven peers due to lower AI spending, with record revenue of $109.4B and EPS of $2.02 in Q2. Its market cap reached $5T, surpassing Nvidia. The group faced volatility in June, with Microsoft and Nvidia seeing significant declines. Analysts highlight the importance of upcoming earnings for AI validation.