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SEC EDGARAUG 201 min read$PFGC

KING A BRENT sold $160K of PFGC

KING A BRENT (See Remarks) sold 1,529 shares of Performance Food Group Co (PFGC) at $104.64 ($0.16M total) on 2026-08-18 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · KING A BRENT
Published Aug 20, 2026, 9:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 20, 2026, 9:16 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$PFGC
Neutral
medium confidence
Mentioned
$PFGC
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PFGCNeutralLow
01

Why it matters

The disclosed sale is modest and unlikely to move the stock significantly.

02

Market read

Minor insider transaction with limited trading relevance.

03

What to watch

Potential upcoming corporate actions or personal tax planning not disclosed.

Relevance 3/10Novelty 4/10Timing: filed Aug 20, 2026

Background

Form 4 filing discloses insider transactions; used by traders to gauge insider sentiment.

Company-level read

Ticker impact

$PFGCNeutralMedium confidence
Context

Officer Brent King sold 1,529 shares for $159,995, reducing his stake to 50,095 shares via a 10b5-1 plan.

Expected impact

Minimal short-term price pressure; likely negligible impact.

Evidence & confidence

The sale amount (~$160k) is modest for a mid-cap; typical 10b5-1 sales have limited predictive power.

Market effects

Sector

No significant sector impact; food distribution sector unchanged.

Regional

Limited to US equity market; no broader regional effect.

Global

Low global relevance.

Counterpoint

What could challenge this read

Insider sale could be routine liquidity need, not a negative signal.

Key entities

  • Company
    Performance Food Group Co

    US-listed food distribution company (ticker PFGC).

  • Officer
    King A Brent

    Reporting officer who sold shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

PFGC insider trading history →

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