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SEC EDGARAUG 201 min read$PCOR

Steele Elisa sold $94K of PCOR

Steele Elisa sold 1,500 shares of PROCORE TECHNOLOGIES, INC. (PCOR) at $63.00 on 2026-08-19 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Steele Elisa
Published Aug 20, 2026, 10:56 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 20, 2026, 10:58 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$PCOR
Neutral
high confidence
Mentioned
$PCOR
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PCORNeutralLow
01

Why it matters

The disclosed sale is modest and pre‑arranged, suggesting no immediate impact on the stock.

02

Market read

Limited relevance; primarily of interest to insiders and compliance monitors.

03

What to watch

Potential future insider sales if the 10b5‑1 plan includes multiple tranches.

Relevance 2/10Novelty 4/10Timing: filing date 2026-08-20

Background

Procore Technologies (PCOR) is a provider of construction management software. Insider transactions are regularly disclosed via Form 4.

Company-level read

Ticker impact

$PCORNeutralHigh confidence
Context

Director Elisa Steele sold 1,500 shares for $94,500 via a 10b5-1 plan, reducing her stake to 58,371 shares.

Expected impact

No significant price impact expected.

Evidence & confidence

The sale amount is small relative to market cap and follows a pre‑arranged plan, indicating no new information about the company's fundamentals.

Market effects

Sector

None; the transaction is company‑specific and does not affect the broader construction software sector.

Regional

None; the filing is U.S. based with no regional ripple effect.

Global

Minimal; only relevant to investors tracking insider activity at Procore.

Counterpoint

What could challenge this read

Even small insider sales can signal lack of confidence, but given the pre‑arranged plan, this is likely routine.

Key entities

  • Company
    Procore Technologies, Inc.

    Issuer of the securities sold.

  • Director
    Elisa Steele

    Insider who sold shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

PCOR insider trading history →

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