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SEC EDGAR$UPWK

Brown Hayden sold $617K of UPWK

Brown Hayden (President & CEO) sold 73,241 shares of UPWORK, INC (UPWK) at an average of $8.43 ($8.43–$8.43, $0.62M total) across 2 trades on 2026-08-18 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Brown Hayden
Published Aug 20, 2026, 8:40 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 20, 2026, 9:08 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$UPWK
Neutral
medium confidence
Mentioned
$UPWK
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$UPWKNeutralLow
01

Why it matters

The disclosed sale is modest and pre‑arranged, likely limiting market reaction.

02

Market read

Routine insider sale with limited price impact; watch for any follow‑up insider activity.

03

What to watch

Potential upcoming capital raise or strategic shift not disclosed.

Relevance 4/10Novelty 4/10Timing: filed 2026-08-20

Background

Form 4 filing discloses insider transactions; investors monitor for signals.

Company-level read

Ticker impact

$UPWKNeutralMedium confidence
Context

President & CEO Brown Hayden sold 73,241 shares for $617K via a 10b5-1 plan.

Expected impact

Potential short-term dip of 1-2% on volume spike.

Evidence & confidence

Insider sale size is modest relative to market cap; executed under pre‑arranged plan, limiting negative interpretation.

Market effects

Sector

No broader sector impact; Upwork operates in freelance marketplace niche.

Regional

Limited to U.S. equity market; no regional ripple.

Global

Minimal global relevance.

Counterpoint

What could challenge this read

Sale could be a routine liquidity event, not a bearish signal.

Key entities

  • Executive
    Brown Hayden

    President & CEO of Upwork, Inc.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

UPWK insider trading history →

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