$GSHD

Jones Serena sold $1.0M of GSHD

Jones Serena sold 14,875 shares of Goosehead Insurance, Inc. (GSHD) at an average of $68.91 ($67.71–$70.00, $1.03M total) across 4 trades over 2026-08-19 to 2026-08-20. Filed jointly with SLJ Dynasty Trust (10% owner).

Original reporting
SEC EDGAR · Jones Serena, SLJ Dynasty Trust
Published Aug 21, 2026, 9:23 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 21, 2026, 9:24 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$GSHD
Bearish
medium confidence
Mentioned
$GSHD
Relevance
6/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$GSHDBearishLow
01

Why it matters

The insider's complete exit may prompt investors to reassess ownership confidence.

02

Market read

Primary disclosure of a significant insider sell; modest trading relevance.

03

What to watch

Potential tax or liquidity needs of the insider not disclosed.

Relevance 6/10Novelty 5/10Timing: filed 2026-08-21, reflects same‑day insider sale

Background

Goosehead Insurance (GSHD) is a publicly traded insurance brokerage; insider transactions are monitored for signals.

Company-level read

Ticker impact

$GSHDBearishMedium confidence
Context

Form 4 shows 10% owner Jones Serena sold her entire stake of 14,875 shares for $1.03M, reducing holdings to zero.

Expected impact

Potential short-term downside as market absorbs insider sell-off.

Evidence & confidence

Insider sold a sizable block at market prices; no pre-arranged plan suggests discretionary sale.

Market effects

May affect perception of the insurance sector if other insiders follow suit.

Limited to U.S. market where GSHD trades.

Low global impact.

Counterpoint

The sale could be unrelated to company fundamentals; price may rebound if broader market remains supportive.

Key entities

  • Jones Serena

    10% owner of Goosehead Insurance who sold all shares.

  • Goosehead Insurance, Inc.

    Issuer of the stock GSHD.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$GSHDHigh

Goosehead Insurance, Inc. (GSHD): Results of Operations and Financial Condition

Goosehead Insurance, Inc. (GSHD) filed an SEC Form 8-K — Results of Operations and Financial Condition. EX-99.1 2 a20260630-earningsrelease1.htm EX-99.1 Document GOOSEHEAD INSURANCE, INC. ANNOUNCES SECOND QUARTER 2026 RESULTS – Total Revenue Increased 21% and Core Revenue* Grew 10% over the Prior-Year Period – – Total Written Premium increased 14% to $1.34 billion over the Prior-Ye