Amazon Not Getting Enough Credit for AI Positioning, Analyst Says
Rosenblatt initiated coverage on Amazon (AMZN) with a Buy rating and $335 price target, citing underappreciated AI positioning. Analyst Scott Devitt expects AWS to grow 45% by 2026, outpacing estimates, and reach $335B in annual revenue by 2028. AMZN shares fell 1.24% to $262.55 on Thursday, despite the bullish outlook.
How this was made

The 30-second read
Why it matters
The upgrade may attract momentum traders and institutional buyers, supporting price appreciation.
Market read
First-report analyst upgrade on a mega-cap AI player, likely to influence short-term trading.
What to watch
Potential regulatory scrutiny on AI services and margin pressure from cloud pricing.
Background
Analyst coverage initiation with a price target is a fresh catalyst for a large-cap tech stock.
Ticker impact
Rosenblatt initiates coverage on Amazon with a Buy rating and a $335 price target, citing underappreciated AI positioning and strong AWS growth forecasts.
Potential upside of 20-30% if market absorbs the new target.
Buy rating from a reputable firm and a sizable price target often trigger short-term inflows.
Market effects
Highlights AI and cloud sector strength, may lift peer cloud stocks.
U.S. tech market could see modest gains on the news.
Reinforces global AI investment narrative.
Counterpoint
Some investors may view the target as overly optimistic given valuation concerns.
Key entities
- Research FirmRosenblatt
Initiated coverage with a Buy rating on Amazon.
- CompanyAmazon.com Inc
Subject of the analyst's new rating and price target.




