AlphAIAlphAI — Financial news for AI agents
SEC EDGARAUG 241 min read$PFGC

KING A BRENT sold $959K of PFGC

KING A BRENT (See Remarks) sold 9,201 shares of Performance Food Group Co (PFGC) at an average of $104.24 ($104.01–$104.68, $0.96M total) across 3 trades over 2026-08-20 to 2026-08-21 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · KING A BRENT
Published Aug 24, 2026, 9:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 24, 2026, 9:13 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$PFGC
Bearish
medium confidence
Mentioned
$PFGC
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PFGCBearishLow
01

Why it matters

The disclosed sale reduces the insider's ownership, which may be interpreted by the market as a slight negative signal, though the amount is modest.

02

Market read

Insider sales are monitored by traders; this filing provides fresh data for short‑term sentiment analysis.

03

What to watch

Potential upcoming earnings or strategic initiatives not disclosed may be the real driver of stock movement.

Relevance 4/10Novelty 4/10Timing: filed today

Background

Performance Food Group Co. filed a Form 4 reporting an insider sale by an officer under a pre‑arranged 10b5‑1 plan.

Company-level read

Ticker impact

$PFGCBearishMedium confidence
Context

Officer Brent King sold 9,201 shares for $959K via a 10b5‑1 plan, reducing his stake to 46,622 shares.

Expected impact

Possible modest downside pressure over the next few days.

Evidence & confidence

Sale size is under $1M and typical for routine liquidity; impact likely limited but could influence sentiment.

Market effects

Sector

Minimal effect on the food distribution sector.

Regional

Limited to U.S. investors tracking insider activity.

Global

None

Counterpoint

What could challenge this read

The sale could be a routine liquidity move unrelated to company fundamentals.

Key entities

  • company
    Performance Food Group Co.

    U.S. food distribution company (NASDAQ: PFGC).

  • person
    King A Brent

    Officer of Performance Food Group Co., reporting the sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

PFGC insider trading history →

Related articles

SEP 16
$PFGCMed

Moody’s upgrades Performance Food notes on debt paydown

Moody's upgraded Performance Food Group's (PFGC) senior unsecured notes rating to Ba3 from B1 due to debt reduction and improved recovery expectations. The company's corporate family rating remains Ba2 with a stable outlook. PFGC reported revenue and EBITDA growth in fiscal 2026, with debt/EBITDA declining to 4.1x. Moody's forecasts further credit metric improvements, citing volume growth and procurement synergies. PFGC is a top 3 distributor in North America's food distribution industry.

investing.com1 min
SEP 10
$PFGCMed

Performance Food Group at Barclays conference: share gains and margin push

Performance Food Group (PFGC) reported strong sales momentum and market share gains across its three segments at the Barclays conference. The company highlighted margin expansion, technology investments, and acquisitions as growth drivers. Management expects low single-digit foodservice inflation and steady independent case growth. Analysts forecast fiscal 2027 EPS of $5.62 and 13% revenue growth.

investing.com3 min
AUG 25
$PFGCMedAI 8/10

Performance Food (PFGC) Grew Sales 6.4% as Product Inflation Hit 4.7%. How Much Growth Was Real?

Performance Food Group (NYSE:PFGC) reported Q4 sales of $18.03B, up 6.4% YoY, with product inflation at 4.7%. Organic case volume rose 1.8%, and net income increased 23.4% to $162.3M. Gross profit grew 8.3%, and adjusted EBITDA rose 7.4% to $587.5M. The company guided fiscal 2027 sales to $72.5B-$73B and adjusted EBITDA to $2.125B-$2.225B. Cost pressures limited earnings leverage, with adjusted EPS up 2.6% to $1.59.

insidermonkey.com3 min
AUG 19
$PFGCHighAI 8/10

Performance Food Group (PFGC) Q4 2026 Earnings Call Transcript

Performance Food Group (PFGC) reported Q4 2026 net sales of $18.0 billion, up 6.4%, and adjusted EBITDA of $587.5 million, up 7.4%. Full-year organic case growth was 5.9%, and total case volume rose 5.1%. Fiscal 2027 guidance: net sales $72.5B-$73.0B, adjusted EBITDA $2.125B-$2.225B. Management highlighted market share gains, acquisitions, and cost management as key drivers.

fool.com3 min
AUG 14
$PFGCMedAI 8/10

Performance Food Group Company Q4 2026 Earnings Call Summary

Performance Food Group reported Q4 2026 organic independent restaurant case growth of 5.8% despite weaker foot traffic, citing net new accounts and wallet share gains. It guided fiscal 2027 net sales of $72.5B to $73B and adjusted EBITDA of $2.125B to $2.225B. Diesel volatility added $16M expense; a fuel swap contract was started.

yahoo.com7 min