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SEC EDGARAUG 251 min read$DE

CAMPBELL RYAN D sold $15.1M of DE

CAMPBELL RYAN D (Pres WWC&F and Pwr Systems) sold 23,260 shares of DEERE & CO (DE) at an average of $651.18 ($650.31–$654.05, $15.15M total) across 5 trades on 2026-08-21 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · CAMPBELL RYAN D
Published Aug 25, 2026, 11:37 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 25, 2026, 11:38 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About alphai AI DeskScoring methodologyReport an issue
alphai market briefInsider activity
Primary signal
$DE
Bearish
medium confidence
Mentioned
$DE
Relevance
6/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DEBearishLow
01

Why it matters

The transaction reduces insider ownership, which may be interpreted as a weak signal, but the pre‑arranged nature tempers significance.

02

Market read

Primary insider sale with modest market impact; traders may monitor price action but no immediate trade trigger.

03

What to watch

Potential tax planning or diversification motives behind the 10b5‑1 execution.

Relevance 6/10Novelty 7/10Timing: post‑market 2026‑08‑21

Background

Form 4 filings disclose insider transactions; a $15M sale by a senior officer is noteworthy but often pre‑planned.

Company-level read

Ticker impact

$DEBearishMedium confidence
Context

Officer Campbell Ryan D sold 23,260 shares of Deere & Co for $15.1M via a 10b5‑1 plan, reducing his stake to 27,192 shares.

Expected impact

Potential modest dip in DE price over the next few days.

Evidence & confidence

Large $15M sale by a senior officer suggests possible concerns; however, the sale is pre‑arranged under a 10b5‑1 plan, limiting immediate informational value.

Market effects

Sector

Minimal impact on agriculture equipment sector; insider activity is isolated.

Regional

U.S. market only; no broader regional effect.

Global

Low global relevance.

Counterpoint

What could challenge this read

The sale could be routine portfolio rebalancing; price may remain stable.

Key entities

  • Officer
    Campbell Ryan D

    President of Worldwide Construction & Forestry and Power Systems at Deere & Co.

  • Company
    Deere & Co

    U.S. agricultural and construction equipment manufacturer.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DE insider trading history →

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