Vassil Jonathan sold $3.1M of TOST
Vassil Jonathan (Chief Revenue Officer) sold 85,280 shares of Toast, Inc. (TOST) at $36.34 ($3.10M total) on 2026-08-21 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed sale provides fresh data on executive confidence and may influence short‑term trading decisions.
Market read
Insider sell is a primary disclosure that can affect sentiment and short‑term price action for TOST.
What to watch
Potential upcoming earnings or product announcements that could offset sell‑off sentiment.
Background
Form 4 filings disclose insider trades; a 10b5‑1 plan pre‑arranges sales to avoid timing concerns.
Ticker impact
Chief Revenue Officer Vassil Jonathan sold 85,280 shares for $3.1M via a 10b5‑1 plan on 2026‑08‑21.
Possible modest downside pressure over the next few days.
CRO is a senior executive; a $3M sale is sizable for a mid‑cap, suggesting personal liquidity needs or outlook shift.
Market effects
Minimal; reflects only company‑specific insider activity, not sector‑wide trends.
None beyond U.S. equity market where Toast trades.
Limited to investors tracking insider transactions.
Counterpoint
The sale could be a routine liquidity event unrelated to outlook; price may remain stable.
Key entities
- CompanyToast, Inc.
U.S. listed restaurant‑technology platform (ticker TOST).
- ExecutiveVassil Jonathan
Chief Revenue Officer of Toast, filing the insider sale.



