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SEC EDGARAUG 251 min read$PFGC

KING A BRENT sold $139K of PFGC

KING A BRENT (See Remarks) sold 1,320 shares of Performance Food Group Co (PFGC) at $105.29 ($0.14M total) on 2026-08-25 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · KING A BRENT
Published Aug 25, 2026, 9:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 25, 2026, 9:05 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$PFGC
Neutral
high confidence
Mentioned
$PFGC
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PFGCNeutralLow
01

Why it matters

The disclosed sale is a routine 10b5-1 transaction with limited market impact.

02

Market read

Routine insider sale; low trading relevance.

03

What to watch

Potential upcoming corporate actions not disclosed.

Relevance 3/10Novelty 4/10Timing: filed today

Background

Performance Food Group Co. is a major U.S. foodservice distributor; insider transactions are regularly monitored.

Company-level read

Ticker impact

$PFGCNeutralHigh confidence
Context

Officer Brent King sold 1,320 shares for $138,982.80 via a 10b5-1 plan, reducing his stake to 44,216 shares.

Expected impact

minimal impact, potential slight downward pressure

Evidence & confidence

Sale size is modest relative to float and disclosed under a pre-arranged plan, typical for insiders.

Market effects

Sector

Limited effect on food distribution sector; reflects routine insider activity.

Regional

No regional impact.

Global

Not globally relevant.

Counterpoint

What could challenge this read

Sale could signal insider concerns, but size is too small to infer.

Key entities

  • Company
    Performance Food Group Co.

    U.S. foodservice distributor (ticker PFGC).

  • Officer
    Brent King

    Company officer reporting the sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

PFGC insider trading history →

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