Nvidia Eyes Perplexity Investment at $30 Billion Valuation in Major AI Deal
Nvidia is in talks to invest in Perplexity, potentially valuing the AI startup at over $30 billion, a 50% increase from its previous valuation. Perplexity's revenue has grown to over $750 million annually, driven by its AI agent product, Perplexity Computer. The company plans to go public by 2028, according to Reuters.
How this was made

The 30-second read
Why it matters
The partnership could accelerate Perplexity's AI‑agent product rollout and give Nvidia a foothold in emerging AI workflows.
Market read
First‑report of a potential high‑valued investment by Nvidia, relevant for AI‑sector investors.
What to watch
Regulatory scrutiny of AI partnerships and valuation risk at a $30 billion level.
Background
Nvidia has a history of strategic investments in AI startups; this potential deal follows a 2024 $73.6 million round in Perplexity.
Ticker impact
Nvidia is in talks to invest in Perplexity, potentially valuing the AI startup at over $30 billion.
NVDA may see modest upside as investors price in the strategic partnership.
The deal is still under discussion; no terms disclosed, so market reaction will be limited until confirmation.
Market effects
Highlights growing investor interest in AI‑agent platforms, potentially benefitting related AI software firms.
US tech sector may see a slight lift as Nvidia's AI ecosystem expands.
Signals continued consolidation in the global AI landscape.
Counterpoint
If the investment terms are unfavorable, Nvidia could face dilution without meaningful upside.
Key entities
- CompanyNvidia
US‑listed semiconductor and AI leader (NVDA).
- CompanyPerplexity
Private AI search and agent startup.



