Bank of America Revamps Intuit Stock Target
Bank of America downgraded Intuit (INTU) to Neutral, cutting its price target to $360 from $400. The bank expects slower TurboTax growth and increased competition from AI alternatives, reducing near-term upside. Intuit's management plans to invest in customer acquisition and lower-cost offerings, which may pressure profitability. Credit Karma and assisted products showed strong growth, but online customer growth slowed. Bank of America lowered its EPS estimates for 2027 and 2028.
How this was made

The 30-second read
Why it matters
Analyst downgrade with a new $360 target reduces upside, likely prompting short‑term sell pressure.
Market read
The downgrade directly affects INTU valuation and may influence sentiment toward tax‑software and broader SaaS stocks.
What to watch
Strong credit‑karma growth and higher‑margin assisted tax products could offset TurboTax pressure.
Background
Intuit (INTU) provides tax‑preparation, accounting, and payment software. The downgrade follows its FY2027 guidance revision.
Ticker impact
Bank of America downgraded Intuit to Neutral, cut its price target to $360 and lowered FY2027 EPS guidance, citing slower TurboTax growth and AI competition.
downside pressure of 1‑2% on near‑term trading
Analyst downgrade with concrete target and EPS revisions is a fresh, material catalyst that traders can act on immediately.
Market effects
Software and tax‑prep sector may see broader scrutiny as AI competition intensifies.
U.S. tech stocks could face modest pullback amid heightened AI‑risk concerns.
Limited to markets with exposure to Intuit and comparable SaaS providers.
Counterpoint
If Intuit successfully launches lower‑cost AI‑enhanced offerings, the downgrade may be premature.
Key entities
- analystBank of America
Equity research firm issuing the downgrade and target revision.
- companyIntuit
Provider of TurboTax, QuickBooks, and Credit Karma.



