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SEC EDGARAUG 261 min read$DE

CAMPBELL RYAN D sold $5.1M of DE

CAMPBELL RYAN D (Pres WWC&F and Pwr Systems) sold 7,839 shares of DEERE & CO (DE) at an average of $653.77 ($650.40–$659.87, $5.12M total) across 10 trades on 2026-08-24 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · CAMPBELL RYAN D
Published Aug 26, 2026, 11:53 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 27, 2026, 12:13 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DE
Bearish
medium confidence
Mentioned
$DE
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DEBearishLow
01

Why it matters

The $5.1M sale by a senior officer may be interpreted as a bearish signal, but could also be a pre‑planned liquidity move.

02

Market read

Insider sale of this size is noteworthy for traders monitoring DE stock; could influence short‑term price action.

03

What to watch

Potential tax planning or diversification motives; no immediate operational concerns disclosed.

Relevance 5/10Novelty 6/10Timing: post‑market 2026-08-24

Background

Form 4 filings provide the first public disclosure of insider transactions, often used by traders to gauge insider sentiment.

Company-level read

Ticker impact

$DEBearishMedium confidence
Context

Officer Campbell Ryan D sold 7,839 shares of Deere & Co for $5.1M via a 10b5-1 plan on 2026-08-24.

Expected impact

Short-term dip or muted buying pressure expected.

Evidence & confidence

A $5M sale by a high‑ranking officer is material for a mid‑cap like Deere, indicating possible concerns or liquidity needs.

Market effects

Sector

May signal broader sentiment in agricultural equipment sector if other insiders follow suit.

Regional

Limited to U.S. equities; no direct regional effect.

Global

Minimal global impact beyond Deere's international operations.

Counterpoint

What could challenge this read

The sale could be a routine liquidity event unrelated to company fundamentals; price may remain stable.

Key entities

  • Officer
    Campbell Ryan D

    Pres WWC&F and Power Systems at Deere & Co.

  • Company
    Deere & Co

    U.S. agricultural equipment manufacturer.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DE insider trading history →

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