AlphAIalphai — Financial news for AI agents
SEC EDGARAUG 261 min read$DE

CAMPBELL RYAN D sold $5.1M of DE

CAMPBELL RYAN D (Pres WWC&F and Pwr Systems) sold 7,839 shares of DEERE & CO (DE) at an average of $653.77 ($650.40–$659.87, $5.12M total) across 10 trades on 2026-08-24 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · CAMPBELL RYAN D
Published Aug 26, 2026, 11:53 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 27, 2026, 12:13 AM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About alphai AI DeskScoring methodologyReport an issue
alphai market briefInsider activity
Primary signal
$DE
Bearish
medium confidence
Mentioned
$DE
Relevance
5/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DEBearishLow
01

Why it matters

The $5.1M sale by a senior officer may be interpreted as a bearish signal, but could also be a pre‑planned liquidity move.

02

Market read

Insider sale of this size is noteworthy for traders monitoring DE stock; could influence short‑term price action.

03

What to watch

Potential tax planning or diversification motives; no immediate operational concerns disclosed.

Relevance 5/10Novelty 6/10Timing: post‑market 2026-08-24

Background

Form 4 filings provide the first public disclosure of insider transactions, often used by traders to gauge insider sentiment.

Company-level read

Ticker impact

$DEBearishMedium confidence
Context

Officer Campbell Ryan D sold 7,839 shares of Deere & Co for $5.1M via a 10b5-1 plan on 2026-08-24.

Expected impact

Short-term dip or muted buying pressure expected.

Evidence & confidence

A $5M sale by a high‑ranking officer is material for a mid‑cap like Deere, indicating possible concerns or liquidity needs.

Market effects

Sector

May signal broader sentiment in agricultural equipment sector if other insiders follow suit.

Regional

Limited to U.S. equities; no direct regional effect.

Global

Minimal global impact beyond Deere's international operations.

Counterpoint

What could challenge this read

The sale could be a routine liquidity event unrelated to company fundamentals; price may remain stable.

Key entities

  • Officer
    Campbell Ryan D

    Pres WWC&F and Power Systems at Deere & Co.

  • Company
    Deere & Co

    U.S. agricultural equipment manufacturer.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DE insider trading history →

Related articles

AUG 30
$DEMed

Farmers are being notified about a settlement with John Deere. Does it go far enough?

John Deere has reached a settlement in a class-action lawsuit and a separate FTC case over allegations of monopolizing repair services. The company will pay $99 million and provide repair tools to farmers and independent shops. Critics argue the settlement is insufficient, citing low payouts and ongoing costs. Farmers affected can claim compensation or opt out by specified dates. The FTC settlement requires Deere to comply for 10 years, with strict oversight.

san.com3 min
AUG 29
$DEMed

Farmers win right to repair their own John Deere tractors, but more reform sought

John Deere (DE) settled a lawsuit with the FTC and five states, agreeing to make it easier for farmers to repair their own tractors. Farmers had previously criticized the company for withholding resources like diagnostic software, forcing them to rely on authorized dealers. The settlement is seen as a victory for farmers, but advocates say more reform is needed. According to the company, they will now provide access to repair manuals and diagnostic tools. The FTC and farmers' advocates have welc

thedailynewsonline.com1 min
AUG 28
$DEHighAI 8/10

John Deere sees turning point for machinery market

John Deere reported Q3 net income of $1.379bn, up 7% YoY, and raised its full-year forecast to $4.75bn-$5bn. However, its Production & Precision Agriculture division saw Q3 sales fall 6% to $3.998bn. CEO John C. May expects 2026 to mark the bottom of the ag equipment cycle. The company's smaller machinery, turf, and construction businesses showed growth, with sales up 12% and 18% respectively.

thescottishfarmer.co.uk2 min
AUG 27
$DEHighAI 8/10

Deere & Company (DE): Farm Equipment Giant Finds Growth In Unlikely Corners

Deere & Company (DE) reported Q3 2026 net income up 7% to $1.379B, with EPS at $5.10. Growth came from Construction & Forestry (+18% sales) and Small Ag & Turf (+12% sales), while Production & Precision Ag saw a 6% sales decline. The company raised its full-year net income guidance to $4.75B-$5.00B, citing strong infrastructure projects and technology adoption, but expects a 10% sales drop in its largest segment.

insidermonkey.com3 min
AUG 26
$DEMed

John Deere Workers Reject Contract Extension

John Deere workers, represented by the UAW, rejected a contract extension proposal. UAW cited concerns over job security and Deere's financial performance, including $5B in 2023 profits and $2.8B in shareholder returns. The current contract remains in effect, with negotiations to resume before 2027.

drgnews.com2 min
AUG 25
$DEMedAI 8/10

Deere Earnings: Has the Stock Outrun the Farm Cycle?

Deere reported mixed earnings, with construction and forestry sales up 18% to $3.62B and ag equipment sales expected to decline 15-20%. Management raised full-year net income guidance to $4.75B-$5B. DE stock is up 35% in 2026, trading at a 35x P/E ratio.

yahoo.com2 min