Ethena proposes 95% revenue allocation to ENA buybacks
Ethena proposes allocating 95% of net revenue to ENA buybacks once USDe supply hits $7.5 billion. The plan aims to address token supply issues and link protocol revenue to ENA demand. ENA price rose 23% following the announcement. Ethena also plans to end monthly investor unlocks and separate protocol economics from Ethena Labs equity.
How this was made

The 30-second read
Why it matters
The buyback proposal aligns token incentives with protocol revenue, potentially reducing supply overhang and supporting price.
Market read
New governance proposal could drive ENA price higher and influence broader DeFi tokenomics.
What to watch
The proposal depends on sustained protocol revenue; a downturn in derivatives funding rates could reduce cash flow.
Background
Ethena is a DeFi protocol issuing the USDe stablecoin and ENA governance token; recent institutional interest has boosted its profile.
Ticker impact
Ethena proposed allocating 95% of net revenue to ENA buybacks, causing the token to jump ~23% in 24 hours.
Potential upside of 15-20% over the next weeks if USDe supply thresholds are met.
Buyback mechanisms historically boost token prices; the scale of revenue allocation is significant for a crypto asset.
Market effects
Highlights a trend of protocol revenue being used for token buybacks, potentially influencing other DeFi projects.
May increase USDe demand in North American stablecoin markets.
Sets a precedent for revenue‑backed tokenomics that could be observed by global crypto investors.
Counterpoint
If USDe supply growth stalls, the buyback funding could dry up, limiting ENA upside.
Key entities
- organizationEthena Foundation
Entity governing the ENA token and overseeing the buyback proposal.
- organizationCoinbase Ventures
Institutional investor that recently purchased ENA on the open market.



