Andrex launches new skin-care focused toilet tissue in the UK
Andrex, a Kimberly-Clark brand, launched Andrex Skin Protect in the UK, its biggest innovation in over 20 years. The product, developed over 3 years with consumer testing, focuses on skin care. The company also introduced Andrex Protect & Care wet wipes in the UK and Ireland, expanding its intimate care portfolio.
How this was made

The 30-second read
Why it matters
The new skin‑care focused product could enhance brand differentiation but lacks disclosed revenue impact.
Market read
Product launch is a modest corporate development with low immediate trading relevance.
What to watch
Potential supply‑chain costs and consumer price sensitivity in the UK.
Background
Andrex is a leading UK toilet tissue brand owned by Kimberly-Clark, a US‑listed consumer goods company.
Ticker impact
Kimberly-Clark (KMB) launched Andrex Skin Protect toilet tissue in the UK.
minor upside potential over medium term
Consumer‑goods launch without disclosed financial magnitude; modest effect on earnings.
Market effects
May signal broader trend of hygiene brands adding skin‑care features.
UK consumer market sees new premium toilet tissue offering.
Limited; primarily a niche product launch.
Counterpoint
Launch may be a distraction; core paper business faces margin pressure.
Key entities
- CompanyKimberly-Clark
Parent company of Andrex, ticker KMB.
- BrandAndrex
Toilet tissue brand launching Skin Protect.



