$SNOW

Dageville Benoit sold $15.5M of SNOW (indirect holdings)

Dageville Benoit sold 50,000 indirectly-held shares of Snowflake Inc. (SNOW) at $309.44 ($15.47M total) on 2026-08-26 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Dageville Benoit
Published Aug 28, 2026, 9:36 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 28, 2026, 9:52 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SNOW
Bearish
medium confidence
Mentioned
$SNOW
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SNOWBearishMed
01

Why it matters

The director’s sizable sale may trigger short‑term selling pressure, but the long‑term effect depends on Snowflake’s operational performance.

02

Market read

Direct insider sale of a mid‑cap tech stock; relevant for traders monitoring short‑term price pressure.

03

What to watch

Potential upcoming earnings beat or product announcements could offset the negative sentiment from the insider sale.

Relevance 6/10Novelty 7/10Timing: after market close 2026-08-26

Background

Form 4 filings provide the first public disclosure of insider transactions, offering timely insight into insider sentiment.

Company-level read

Ticker impact

$SNOWBearishMedium confidence
Context

Director Benoit Dageville sold 50,000 Snowflake shares for $15.5M via a 10b5‑1 plan, reducing his stake to 2.68M shares.

Expected impact

Potential short‑term dip of 2‑4% as the market digests the sale.

Evidence & confidence

A $15.5M sale by a director is material; investors often view such disposals as a bearish signal, especially when executed through a pre‑arranged plan.

Market effects

May raise concerns for the broader cloud‑software sector if other insiders follow suit.

Limited to U.S. equity markets where Snowflake trades.

Minimal global impact beyond Snowflake’s valuation.

Counterpoint

The sale could be purely portfolio rebalancing; Snowflake’s fundamentals remain strong, so the price impact may be muted.

Key entities

  • Benoit Dageville

    Snowflake director who sold $15.5M of shares.

  • Snowflake Inc.

    Cloud data‑warehousing provider listed on NYSE under ticker SNOW.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$SNOWMed

Snowflake (SNOW) Needham Stock Forecast & Analysis

Needham & Company reaffirmed its Buy rating and $450 price target for Snowflake (SNOW). The company reported a 37% year-over-year increase in product revenue to $1.49 billion and a 27% rise in customers spending over $1 million annually. Snowflake also raised its full-year product revenue forecast to $6.07 billion. The stock's performance hinges on customer expansion and AI product adoption.

$SNOWMed

Snowflake Stock Jumped 7% in a Day. Here’s Why Its CFO Haircuts the CoCo Forecast

Snowflake (SNOW) shares rose 7.42% to $368.89 on October 9, driven by its Agentic Marketplace Discovery preview. CFO Brian Robins noted that while machine-learning models predict core business performance, new products like CoCo are harder to forecast, requiring a 'haircut' in guidance. Analysts have raised revenue estimates for fiscal 2027 and 2028. The company's free cash flow missed estimates, but GAAP EPS loss was narrower than expected.

$SNOWHigh

Snowflake (SNOW) Stock Trades Up, Here Is Why

Snowflake (SNOW) shares rose 4.1% after launching Agentic Marketplace Discovery, a new AI tool feature. The move aligns with a broader tech rebound following recent AI-related selloffs. Snowflake's stock is up 65.5% year-to-date, reaching a 52-week high of $358.68. The company's volatility and recent performance reflect market interest in AI-driven cloud services.

$SNOWHigh

Snowflake Rises as AI Software Sentiment Improves and Recent Execution Stays in Focus

Snowflake Inc. (SNOW) shares rose 4.1% today, driven by a rebound in AI and software stocks, strong September results, and AI-related business momentum. The company reported 37% year-over-year product revenue growth to $1.49 billion and raised full-year guidance to 36%. Management highlighted AI adoption with over 9,100 accounts using CoCo and 5,800 using CoWork. Recent partnerships and events also supported the stock's performance.

$SNOWHighAI 8/10

Asos Shares Drop After App Hack Alert

ASOS shares dropped up to 14.5% after users reported a hack alert on its app, claiming a 'full compromise' of its Snowflake instance. The message demanded engagement or threatened a data leak. ASOS and Snowflake have not commented. ASOS has 16.4 million active customers, and any security issue could impact its operations and reputation.