Southwest Airlines Just Dropped 14% in a Month. Is It Time to Sell?

Southwest Airlines (LUV) shares rose 2.7% after announcing its first airport lounge network, partnering with Chase. Four lounges will open by late 2027, with more planned. Access will be through a new premium credit card. The move aims to enhance customer experience and the Rapid Rewards loyalty program.

S&P Global Ratings upgraded Southwest Airlines' (LUV) outlook to stable, citing improved earnings growth and conservative financial policies. The agency expects revenue growth of 16%-18% in 2026, with adjusted EBITDA margins improving to 10.2%. Southwest's initiatives, including new baggage policies, are projected to boost earnings and profitability.

Southwest Airlines (LUV) is introducing assigned premium seating, including Extra Legroom and Preferred sections, starting January 27, 2026. The airline is also enhancing safety measures in response to federal scrutiny. The changes aim to improve customer experience, attract lapsed customers, and boost revenue. Southwest's strategy includes fare bundles with seat selection and boarding benefits, targeting both leisure and business travelers.

Southwest Airlines (LUV) secured a new $2B credit facility, expandable to $3B, and added two new board members. The stock has returned 25.54% over the past year but has declined 15.27% in the last 30 days. Analysts suggest the stock is undervalued at $40.38, with a fair value estimate of $51.79, based on growth and margin expectations. Potential risks include softer leisure bookings and Boeing delivery disruptions.

Elliott Investment Management reduced its stake in Southwest Airlines (LUV) by 19.9% in Q2, now holding 24.3 million shares. The hedge fund had previously cut its position by 40.6% in Q1. This follows Elliott-backed board members' departures in February. Southwest is adjusting operations to improve profitability, including introducing assigned seating. Elliott's sales may signal easing activist pressure, but the airline faces rising costs and competitive challenges.

The FAA is investigating after two commercial planes, American Airlines Flight 386 and United Airlines Flight 739, reported blown tires hours apart at Chicago O'Hare International Airport. Both planes landed safely, and passengers were transported to the terminal. American Airlines and United Airlines confirmed the incidents, with no reported injuries. This follows a series of recent tire-related incidents at Chicago airports.