LIVEK WILLIAM PAUL purchased $105K of SCOR
LIVEK WILLIAM PAUL purchased 20,000 shares of COMSCORE, INC. (SCOR) at $5.23 ($0.10M total) on 2026-08-28.
How this was made
The 30-second read
Why it matters
The filing provides fresh, primary-source data on insider ownership, but the monetary amount is modest.
Market read
New insider purchase adds a small bullish data point for SCOR, unlikely to move the stock significantly.
What to watch
The transaction size is small relative to Comscore's float; market may not react significantly.
Background
Form 4 filings disclose insider transactions; directors buying shares can be interpreted as a positive signal.
Ticker impact
Director LIVEK WILLIAM PAUL bought 20,000 shares of Comscore for $104,600, increasing his stake to 217,473 shares.
Potential slight upside pressure as the market digests the insider buy.
The purchase size is modest relative to market cap, but director-level buying is generally viewed favorably.
Market effects
Minimal impact on the digital measurement sector; insider activity is routine.
None
None
Counterpoint
The purchase may be a routine portfolio rebalancing rather than a strong endorsement.
Key entities
- DirectorLIVEK WILLIAM PAUL
Director of Comscore who purchased shares.
- CompanyComscore, Inc.
Digital measurement firm listed on NASDAQ under ticker SCOR.


