Rocket Companies Names Alessio Sanfilippo CEO Of Redfin

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Zillow paid Redfin $100M in 2025, leading Redfin to exit the apartment advertising business. The FTC filed a settlement in 2026, alleging the deal was anticompetitive. The FTC claims Zillow paid to reduce competition, while Zillow and Redfin argue it was pro-consumer. The settlement requires Redfin to relaunch its own business within six months. The FTC estimates Zillow customers paid 14.5% more per listing after Redfin's exit.

The FTC and five states reached a settlement with Zillow and Redfin, requiring Redfin to reenter the rental listings market. Redfin must restart its rental advertising business within six months and invest tens of millions. Zillow must remove restrictions that limited Redfin's competition. The settlement resolves a lawsuit alleging Zillow paid Redfin $100 million to exit the market.

Redfin, a Rocket Companies subsidiary, reached a resolution with the FTC and five states, extending its partnership with Zillow for multifamily rental listings and lead payments through 2030. Redfin retains $100 million from the original agreement and can now build a standalone rentals advertising business and compete directly with Zillow.

Redfin, part of Rocket Companies (RKT), reached a resolution with the FTC, allowing it to keep its partnership with Zillow for multifamily listings and payments through 2030. The agreement also lets Redfin compete directly with Zillow in multifamily advertising. Redfin will retain the $100 million received under the original agreement.

Zillow and Redfin settled anticompetitive claims related to a 2025 rental advertising deal. The settlement allows their partnership to continue, with both offering standalone multifamily advertising products in 2027. Redfin will relaunch its rental advertising business, and both companies must pay $2 million to the states involved. Rocket, Redfin's parent company, sees this as a positive for its business.