Deere (DE): Baird Sees Upside as Agricultural Recovery Approaches
Baird upgraded Deere (DE) to Outperform, raising its price target to $800 from $640, citing expected improvement in North American agricultural fundamentals in 2027. Higher crop prices could boost farmer margins and equipment demand, benefiting Deere. However, valuation concerns and potential delays in recovery remain.
How this was made

The 30-second read
Why it matters
The new target reflects expectations of a bottoming cycle in 2026 and a recovery starting in 2027, which could drive demand for tractors and combines.
Market read
Deere's upgrade is a primary catalyst for the stock and may affect related equipment and commodity sectors.
What to watch
Potential delay in equipment purchases despite higher crop prices and the impact of $1 bn in tariff expenses.
Background
Baird's upgrade follows a period of weak farm equipment sales and a 39% rally in Deere stock during 2026.
Ticker impact
Baird upgraded Deere to Outperform and raised the price target to $800, indicating potential upside based on expected agricultural recovery.
Potential price appreciation toward the $800 target over the next 12‑18 months.
The upgrade is the first report of Baird's new outlook and includes a sizable target increase for a large‑cap name.
Market effects
Improved outlook for agricultural equipment may lift related suppliers and construction machinery peers.
North American farm equipment demand could see modest gains if crop margins improve.
Deere's size means the upgrade may influence broader industrial and commodity‑linked indices.
Counterpoint
The upgrade may be premature if farm margins lag or tariff costs erode profitability.
Key entities
- analystBaird
Equity research firm providing the upgrade and price target.
- companyDeere & Company
Manufacturer of agricultural and construction equipment.



