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SEC EDGARSEP 21 min read$PFGC

Hatcher Hugh Patrick sold $298K of PFGC

Hatcher Hugh Patrick (See Remarks) sold 3,000 shares of Performance Food Group Co (PFGC) at an average of $99.18 ($99.16–$99.75, $0.30M total) across 2 trades on 2026-09-01 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Hatcher Hugh Patrick
Published Sep 2, 2026, 9:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 2, 2026, 9:23 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$PFGC
Bearish
medium confidence
Mentioned
$PFGC
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PFGCBearishLow
01

Why it matters

Provides fresh, primary‑source data but the transaction size is modest, limiting trading relevance.

02

Market read

Small insider sale; likely limited price impact.

03

What to watch

The insider retains a sizable stake (58,167 shares) and may still be bullish on long‑term prospects.

Relevance 3/10Novelty 4/10Timing: same-day

Background

Form 4 filing discloses an officer's sale of shares under a 10b5-1 plan.

Company-level read

Ticker impact

$PFGCBearishMedium confidence
Context

Officer Hatcher Hugh Patrick sold 3,000 shares for $298K via a 10b5-1 plan on 2026-09-01.

Expected impact

Potential short-term dip of 0.5‑1% as the market digests the sale.

Evidence & confidence

Insider sales, even small, can be interpreted as lack of confidence; however the amount is modest relative to holdings.

Market effects

Sector

Minimal impact on the food distribution sector; no broader trend indicated.

Regional

Limited to U.S. equity markets; no regional ripple effect.

Global

Negligible on a global scale.

Counterpoint

What could challenge this read

The sale could be routine under a pre‑arranged plan and not reflect negative sentiment.

Key entities

  • Company
    Performance Food Group Co

    U.S. food distribution company (ticker PFGC).

  • Officer
    Hatcher Hugh Patrick

    Company officer who sold shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

PFGC insider trading history →

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