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SEC EDGARSEP 21 min read$DE

CAMPBELL RYAN D sold $3.2M of DE

CAMPBELL RYAN D (Pres WWC&F and Pwr Systems) sold 4,860 shares of DEERE & CO (DE) at an average of $651.19 ($650.18–$656.64, $3.16M total) across 6 trades on 2026-08-31 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · CAMPBELL RYAN D
Published Sep 2, 2026, 4:28 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 2, 2026, 4:37 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DE
Neutral
medium confidence
Mentioned
$DE
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DENeutralLow
01

Why it matters

The disclosed sale adds transparency but does not introduce new fundamental information about Deere's operations or financials.

02

Market read

Routine insider sale with modest size; limited trading relevance beyond standard monitoring of insider activity.

03

What to watch

Potential upcoming corporate actions or personal tax planning could be drivers, not company performance.

Relevance 5/10Novelty 4/10Timing: post‑market 2026‑08‑31

Background

Form 4 filings disclose insider transactions; a 10b5‑1 plan sale is pre‑arranged and often unrelated to current company outlook.

Company-level read

Ticker impact

$DENeutralMedium confidence
Context

Officer Campbell Ryan D sold 4,860 shares of Deere & Co for $3.16M via a 10b5‑1 plan.

Expected impact

Limited short‑term impact; potential slight downward pressure if market interprets as negative sentiment.

Evidence & confidence

Sale represents ~0.18% of total shares held; typical for 10b5‑1 plans and unlikely to move the stock materially.

Market effects

Sector

Minimal; reflects routine insider activity in the agricultural equipment sector.

Regional

None; limited to U.S. equity market participants.

Global

Low; Deere is a large cap but the transaction size is not material globally.

Counterpoint

What could challenge this read

The sale could be a routine liquidity event; investors should not overreact.

Key entities

  • Officer
    Campbell Ryan D

    President of Worldwide Crop & Food and Power Systems at Deere & Co.

  • Company
    Deere & Co

    U.S.-listed agricultural equipment manufacturer (ticker DE).

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DE insider trading history →

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