Rogers and Quebecor Agree to New 12-Year Sublicensing Deal for National NHL Games in French
Rogers Communications and Quebecor agreed to a 12-year sublicensing deal for French-language NHL games, starting 2026-27. TVA Sports will broadcast up to 350 regular-season games, including 32 Montréal Canadiens games and exclusive Stanley Cup Playoffs coverage. Quebecor (TSX: QBR.A, QBR.B) and Rogers (TSX: RCI.A, RCI.B, NYSE: RCI) aim to expand French-language NHL content for Canadian audiences.
How this was made
The 30-second read
Why it matters
The extended rights package may enhance Rogers' content offering, supporting its subscriber base in French‑speaking Canada, while Quebecor secures premium sports content for its platforms.
Market read
A strategic media rights extension for French‑language NHL games, likely to modestly benefit Rogers' subscriber metrics in Quebec.
What to watch
Potential regulatory scrutiny of media concentration and the impact of streaming competition on traditional TV rights.
Background
Rogers and Quebecor have partnered since 2014 to deliver French‑language NHL coverage; this agreement extends and expands that partnership.
Ticker impact
Rogers Communications announced a new 12‑year French‑language NHL sublicensing agreement covering up to 350 games per season.
Modest upside for RCI as the market digests the expanded rights package.
No financial terms disclosed, but the longer‑term rights extension is viewed as a strategic win for Rogers in the Canadian sports media market.
Market effects
Strengthens the Canadian sports broadcasting sector and may pressure rival French‑language broadcasters.
Positive for Quebec media market, potential subscriber growth for Rogers and Quebecor.
Limited; primarily a regional media rights deal.
Counterpoint
The lack of disclosed financial terms could mask a costly commitment that may strain Rogers' margins.
Key entities
- CompanyRogers Communications Inc.
Canadian communications, sports and entertainment company (NYSE: RCI).
- CompanyQuebecor Inc.
Canadian telecommunications and media conglomerate (TSX: QBR).
- BrandTVA Sports
French‑language sports broadcaster delivering the NHL games.
