Apple Reportedly Faces £2 Bln Lawsuit In London Over App Tracking Transparency

BASF filed a lawsuit against Apple in the U.S. District Court of Texas, alleging that Apple's iPhone and iPad models infringe on its face authentication patents. The case involves multiple Apple devices and centers on patented technology.

Apple (AAPL) stock has risen 20% year-to-date, but analysts are divided. Evercore ISI notes App Store revenue declined 1% YoY in August, raising concerns about Services growth. Morgan Stanley sees potential in the upcoming foldable iPhone, estimating $14B in December quarter revenue. Hedge fund interest has slightly declined, with 169 funds holding positions in Q2 2026.

Apple faces a £2bn lawsuit in London from app developers over its App Tracking Transparency rules. The developers claim Apple imposes stricter rules on third parties, giving its own services an advantage. Apple argues the feature enhances user privacy. The lawsuit follows regulatory scrutiny in Europe, with Apple recently agreeing to changes in Germany.

Apple CEO Tim Cook will step down on Sept. 1, with John Ternus taking over. During Cook's tenure, Apple's shares rose over 2,700%. His legacy includes an $879 billion share buyback program, reducing outstanding shares by 44.5%. Buybacks accelerated after the 2018 tax cuts, boosting earnings per share and P/E ratio.

Apple is facing a £2 billion lawsuit in London over its app tracking rules, accused of unfairly restricting third-party developers. The lawsuit, led by Ann Pope, claims Apple's policies harm businesses relying on its platform. Apple's App Tracking Transparency feature has faced regulatory scrutiny in Europe, with Germany recently agreeing to changes. Apple has not commented on the lawsuit.

Apple faces a £2bn UK legal challenge over its App Tracking Transparency (ATT) policy, accused of unfairly applying stricter rules to third-party apps than its own. The claim, led by ATT Collective Action Limited, argues Apple's policy harms developers' business models and gives Apple's advertising ecosystem a competitive advantage. The UK's Competition Appeal Tribunal will hear the case. Apple has previously faced fines and rulings in Germany, Italy, and France over similar concerns.