$ROKU

Collier Charles sold $1.1M of ROKU

Collier Charles (President, Roku Media) sold 7,067 shares of ROKU, INC (ROKU) at an average of $156.86 ($155.80–$157.92, $1.11M total) across 9 trades on 2026-09-02 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Collier Charles
Published Sep 3, 2026, 11:41 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 3, 2026, 11:46 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$ROKU
Neutral
medium confidence
Mentioned
$ROKU
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ROKUNeutralLow
01

Why it matters

The disclosed sale is a routine 10b5‑1 transaction, offering limited actionable insight.

02

Market read

Small insider sale with modest market impact; primarily of interest to short‑term traders monitoring insider activity.

03

What to watch

Overall market sentiment toward Roku and upcoming earnings could dominate price action.

Relevance 5/10Novelty 4/10Timing: sale executed on 2026-09-02

Background

Form 4 filing discloses insider transactions; such filings are primary sources for insider activity.

Company-level read

Ticker impact

$ROKUNeutralMedium confidence
Context

President Collier Charles sold 7,067 shares for $1.1M via a 10b5‑1 plan, reducing his stake to 22,700 shares.

Expected impact

Potential slight dip or sideways movement in the near term.

Evidence & confidence

Sale size (~$1.1M) is small for a mid‑cap; insider sales often have limited impact unless large or unexpected.

Market effects

Minimal effect on streaming hardware sector.

None

Low

Counterpoint

Insider may be diversifying; sale does not imply lack of confidence.

Key entities

  • Collier Charles

    President, Roku Media

  • Roku, Inc.

    Streaming platform provider

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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