$Z

BLACHFORD ERIK C sold $28K of Z

BLACHFORD ERIK C sold 792 shares of ZILLOW GROUP, INC. (Z) at $35.71 on 2026-09-03 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · BLACHFORD ERIK C
Published Sep 4, 2026, 9:19 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 4, 2026, 9:25 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$Z
Neutral
high confidence
Mentioned
$Z
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ZNeutralLow
01

Why it matters

The disclosed sale is modest and unlikely to move the stock significantly.

02

Market read

Limited relevance; typical insider sale with minimal market effect.

03

What to watch

Potential upcoming corporate actions not disclosed.

Relevance 2/10Novelty 4/10Timing: filed today

Background

SEC Form 4 filings disclose insider transactions; directors often use 10b5‑1 plans for scheduled sales.

Company-level read

Ticker impact

$ZNeutralHigh confidence
Context

Director Erik Blachford sold 792 shares of Zillow (Z) for $28,282 via a Form 4 filing.

Expected impact

Minimal downward pressure, likely negligible.

Evidence & confidence

Sale size is small relative to float and holdings; typical 10b5‑1 plan execution.

Market effects

None

None

None

Counterpoint

The sale may be routine and not indicative of negative outlook.

Key entities

  • Zillow Group, Inc.

    Online real‑estate marketplace.

  • Erik Blachford

    Director of Zillow.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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