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SEC EDGARSEP 41 min read$TOST

Vassil Jonathan sold $484K of TOST

Vassil Jonathan (Chief Revenue Officer) sold 14,280 shares of Toast, Inc. (TOST) at an average of $33.90 ($33.54–$34.10, $0.48M total) across 2 trades on 2026-09-02 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Vassil Jonathan
Published Sep 4, 2026, 8:15 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 4, 2026, 9:08 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$TOST
Bearish
medium confidence
Mentioned
$TOST
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$TOSTBearishLow
01

Why it matters

Insider sales are monitored for signals; a CRO selling $0.5M may be viewed as a mild negative indicator.

02

Market read

The filing provides fresh, primary data on insider activity, but the modest size limits trading relevance.

03

What to watch

Potential upcoming earnings or strategic announcements that may offset the sale's effect.

Relevance 3/10Novelty 4/10Timing: filed Sep 4, 2026

Background

SEC Form 4 filing discloses insider transactions for public companies.

Company-level read

Ticker impact

$TOSTBearishMedium confidence
Context

Chief Revenue Officer sold 14,280 shares for $484,056, reducing his stake to 69,966 shares.

Expected impact

Modest short-term dip, likely within 1-2% range.

Evidence & confidence

Sale size is modest relative to float, but CRO exits can be viewed negatively by investors.

Market effects

Sector

Minimal impact on the broader restaurant technology sector.

Regional

Limited to US markets where Toast trades.

Global

Low

Counterpoint

What could challenge this read

The sale could be a routine 10b5-1 execution unrelated to company outlook.

Key entities

  • Company
    Toast, Inc.

    US-listed restaurant technology platform (NASDAQ: TOST).

  • Individual
    Vassil Jonathan

    Chief Revenue Officer of Toast, executing a 10b5-1 sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

TOST insider trading history →

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