Kroger Company (KR) Receives a Hold from UBS
UBS analyst Michael Lasser rated Kroger (KR) Hold with a $63 target. Barclays also maintained Hold with a $61 target. Kroger reported Q2 revenue of $46.12B and net profit of $903M, up from $45.12B and $866M last year.
How this was made

The 30-second read
Why it matters
Analyst rating updates provide fresh guidance for traders; the modest target suggests limited upside.
Market read
The rating update offers a modestly actionable signal for KR traders.
What to watch
Barclays also maintains a Hold, indicating consensus; upcoming earnings guidance could shift sentiment.
Background
UBS and Barclays both maintain Hold ratings on Kroger, with price targets near current levels.
Ticker impact
UBS analyst Michael Lasser assigned a Hold rating to Kroger with a $63 price target.
Modest downside pressure or flat price action.
Analyst rating changes are moderately actionable; the target is close to current price, limiting upside.
Market effects
Consumer Cyclical sector may see slight re‑rating pressure as peers are also covered by the analyst.
U.S. retail market sentiment unchanged.
Limited to U.S. equities.
Counterpoint
Investors could view the Hold as a buying opportunity if they disagree with the target.
Key entities
- CompanyKroger Company
U.S. grocery retailer (ticker KR).
- Financial InstitutionUBS
Equity research firm issuing the Hold rating.


