$KR

Kroger Company (KR) Receives a Hold from UBS

UBS analyst Michael Lasser rated Kroger (KR) Hold with a $63 target. Barclays also maintained Hold with a $61 target. Kroger reported Q2 revenue of $46.12B and net profit of $903M, up from $45.12B and $866M last year.

Original reporting
Published Sep 5, 2026, 1:16 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 5, 2026, 4:21 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
Kroger Company (KR) Receives a Hold from UBS — source image
Decision brief

The 30-second read

$KRNeutralMed
01

Why it matters

Analyst rating updates provide fresh guidance for traders; the modest target suggests limited upside.

02

Market read

The rating update offers a modestly actionable signal for KR traders.

03

What to watch

Barclays also maintains a Hold, indicating consensus; upcoming earnings guidance could shift sentiment.

Relevance 7/10Novelty 7/10Timing: today

Background

UBS and Barclays both maintain Hold ratings on Kroger, with price targets near current levels.

Company-level read

Ticker impact

$KRNeutralMedium confidence
Context

UBS analyst Michael Lasser assigned a Hold rating to Kroger with a $63 price target.

Expected impact

Modest downside pressure or flat price action.

Evidence & confidence

Analyst rating changes are moderately actionable; the target is close to current price, limiting upside.

Market effects

Consumer Cyclical sector may see slight re‑rating pressure as peers are also covered by the analyst.

U.S. retail market sentiment unchanged.

Limited to U.S. equities.

Counterpoint

Investors could view the Hold as a buying opportunity if they disagree with the target.

Key entities

  • Kroger Company

    U.S. grocery retailer (ticker KR).

  • UBS

    Equity research firm issuing the Hold rating.

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The Kroger Co. filed Registration Statement No. 333-295223 on Form S-3 with the Securities and Exchange Commission pursuant to Rule 415 registering an…

KROGER CO (KR) filed an SEC Form 8-K — Other Events. Item 8.01 Other Events. On April 21, 2026, The Kroger Co. (the “Company”) filed Registration Statement No. 333-295223 on Form S-3 with the Securities and Exchange Commission pursuant to Rule 415 registering an indeterminate amount of securities (the “Registration Statement”). Pur

$KRHigh

Why is Kroger stock climbing today?

Kroger (KR) stock rose 1.5% after Melius Research upgraded it to Buy with an $80 price target, citing earnings growth expectations. The company also filed a notes offering and saw insider activity. KR's 52-week range is $54.15 to $76.58. The broader market declined, but KR's defensive profile helped its advance.