Morgan Stanley estimates Apple foldable iPhone could generate $14 billion in December-quarter revenue
Morgan Stanley estimates Apple's first foldable iPhone could generate $14 billion in revenue in the December quarter, marking the company's most significant launch since the iPhone X. Analyst Erik Woodring anticipates high demand and forecasts 7-8 million units built in late 2026, with potential production reaching 20 million. The bank also expects substantial price increases for Pro models due to higher component costs and a transition to TSMC's 2nm process. Apple's stock price is mentioned.
How this was made

The 30-second read
Why it matters
The $14 billion forecast signals a major product milestone and could drive investor optimism ahead of the launch.
Market read
Apple’s potential new product line could materially affect its revenue trajectory and influence related tech stocks.
What to watch
Potential consumer pricing resistance and competition from other foldable manufacturers.
Background
Morgan Stanley analyst Erik Woodring provides the first detailed revenue estimate for Apple’s upcoming foldable iPhone.
Ticker impact
Morgan Stanley forecasts Apple’s first foldable iPhone will generate $14 billion in December‑quarter revenue.
Potential upside for AAPL ahead of the September product launch.
Analyst estimate is the first public disclosure of revenue expectations for a new product category, indicating material impact.
Market effects
Boosts outlook for the smartphone and component supply chain sectors.
May lift US tech indices and Asian component manufacturers.
Sets a new benchmark for foldable device revenue expectations worldwide.
Counterpoint
If supply constraints limit volumes, the revenue forecast could be overly optimistic.
Key entities
- CompanyApple Inc.
Manufacturer of the upcoming foldable iPhone.
- Analyst FirmMorgan Stanley
Provider of the revenue estimate.




