BMO Capital initiates Gap stock coverage at Market Perform on Old Navy concerns
BMO Capital initiated coverage on Gap, Inc. (NYSE:GAP) with a Market Perform rating and a $23.00 price target, citing concerns about Old Navy's performance. The stock trades at $22.38. BMO expects valuation pressure until Old Navy shows improvement. Gap's Q2 earnings beat expectations, with revenue at $3.7 billion, and the company raised its full-year outlook. Analysts have mixed views, with price targets ranging from $21 to $42.
How this was made
The 30-second read
Why it matters
The initiation of coverage provides a fresh catalyst that could move Gap's stock modestly higher, while reinforcing analyst consensus on valuation.
Market read
Analyst coverage initiation adds a new data point for Gap, potentially influencing short-term price action in the consumer discretionary sector.
What to watch
Supply chain constraints and competitive pressure from fast-fashion rivals could limit upside.
Background
Gap reported Q2 earnings that beat expectations, but the article's primary news is BMO Capital's new coverage and price target.
Ticker impact
BMO Capital initiated coverage on Gap with a Market Perform rating and a $23 price target, citing concerns over Old Navy execution.
Potential modest upside toward $23 if investors follow the rating.
Analyst initiation provides fresh valuation perspective; current price is just below target, suggesting limited upside.
Market effects
Retail apparel valuations may be reassessed as analysts focus on Gap's Old Navy turnaround.
US equity market may see modest buying pressure in apparel stocks.
Limited; primarily affects US consumer discretionary sector.
Counterpoint
If Old Navy execution fails, the rating may be overly optimistic and price could stall below $23.
Key entities
- CompanyGap Inc.
US apparel retailer whose stock is the subject of new analyst coverage.
- Analyst FirmBMO Capital
Initiated coverage with Market Perform rating and $23 price target.
- Analyst FirmUBS
Reiterated Buy rating and raised price target to $42.
- Analyst FirmMorgan Stanley
Raised price target for Gap to $23.
- Analyst FirmWells Fargo
Raised price target for Gap to $23.





