Bell, Rogers and Telus Lead Canada’s Wi-Fi 7 Shift as Fibre Pulls Ahead
Ookla reports Wi-Fi 7 adoption in Canada reached 4.9% in Q1 2026, with Telus (7.7%) and Bell (7.0%) leading. Bell Pure Fibre held 40.4% of Wi-Fi 7 samples, Rogers 26.3%, and Telus PureFibre 20.3%. Wi-Fi 7 median download speeds for Bell neared 1 Gbps. Fibre uploads were significantly faster than cable, with lower latency. Ookla advocates for router upgrades to meet CRTC speed targets.
How this was made

The 30-second read
Why it matters
The data provides the first quantitative view of Wi‑Fi 7 market share among major Canadian telecoms, offering a fresh benchmark for investors.
Market read
First‑time sector data that may shift expectations for broadband competition and fibre investment strategies.
What to watch
Regulatory fee disputes and potential price pressure on broadband plans could offset technical advantages.
Background
Ookla's Speedtest Intelligence released new Q1 2026 Wi‑Fi 7 adoption metrics for Canada, showing rapid growth driven by fibre networks.
Ticker impact
Rogers holds 26.3% of Wi‑Fi 7 samples, new data from Ookla Q1 2026.
Limited impact unless further rollout acceleration is announced.
Share is sizable but not leading; market may already price in competitive position.
Market effects
Highlights accelerating fibre‑based Wi‑Fi 7 adoption in Canadian telecom sector.
May influence Canadian broadband competition and investor sentiment on telecoms.
Signals broader trend toward Wi‑Fi 7, relevant for global equipment and chipset suppliers.
Counterpoint
Wi‑Fi 7 adoption may be overstated; actual consumer uptake could lag due to device availability.
Key entities
- CompanyBell Canada Enterprises
Leading Canadian telecom with 40.4% Wi‑Fi 7 share.
- CompanyRogers Communications
Second‑largest Wi‑Fi 7 share at 26.3%.
- CompanyTelus Corp.
Third‑largest Wi‑Fi 7 share at 20.3%.

