$SBUX

BREWER BRADY sold $235K of SBUX

BREWER BRADY (ceo, International) sold 2,229 shares of STARBUCKS CORP (SBUX) at $105.60 ($0.24M total) on 2026-09-04 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · BREWER BRADY
Published Sep 9, 2026, 10:54 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 9, 2026, 11:10 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SBUX
Neutral
high confidence
Mentioned
$SBUX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SBUXNeutralLow
01

Why it matters

Potential minor short‑term price dip, but overall impact limited

02

Market read

Routine insider transaction with modest size; limited trading relevance

03

What to watch

10b5‑1 pre‑arranged plan limits informational content of the trade

Relevance 3/10Novelty 4/10Timing: filed Sep 9 2026

Background

SEC Form 4 filing discloses a routine insider sale by Starbucks CEO

Company-level read

Ticker impact

$SBUXNeutralHigh confidence
Context

CEO Brewer Brady sold 2,229 Starbucks shares for $235,382 via a 10b5‑1 plan

Expected impact

small downward bias in short term

Evidence & confidence

Insider sale is modest relative to holdings and market cap; pre‑arranged plan reduces signaling risk

Market effects

Coffee/restaurant sector may see slight negative sentiment from insider sell

US market

low

Counterpoint

Sale could be unrelated to fundamentals and may not indicate future weakness

Key entities

  • Starbucks Corp.

    Global coffeehouse chain

  • Brewer Brady

    CEO, International of Starbucks

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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