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SEC EDGAR$SBUX

BREWER BRADY sold $235K of SBUX

BREWER BRADY (ceo, International) sold 2,229 shares of STARBUCKS CORP (SBUX) at $105.60 ($0.24M total) on 2026-09-04 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · BREWER BRADY
Published Sep 9, 2026, 10:54 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 9, 2026, 11:10 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$SBUX
Neutral
high confidence
Mentioned
$SBUX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SBUXNeutralLow
01

Why it matters

Potential minor short‑term price dip, but overall impact limited

02

Market read

Routine insider transaction with modest size; limited trading relevance

03

What to watch

10b5‑1 pre‑arranged plan limits informational content of the trade

Relevance 3/10Novelty 4/10Timing: filed Sep 9 2026

Background

SEC Form 4 filing discloses a routine insider sale by Starbucks CEO

Company-level read

Ticker impact

$SBUXNeutralHigh confidence
Context

CEO Brewer Brady sold 2,229 Starbucks shares for $235,382 via a 10b5‑1 plan

Expected impact

small downward bias in short term

Evidence & confidence

Insider sale is modest relative to holdings and market cap; pre‑arranged plan reduces signaling risk

Market effects

Sector

Coffee/restaurant sector may see slight negative sentiment from insider sell

Regional

US market

Global

low

Counterpoint

What could challenge this read

Sale could be unrelated to fundamentals and may not indicate future weakness

Key entities

  • Company
    Starbucks Corp.

    Global coffeehouse chain

  • Executive
    Brewer Brady

    CEO, International of Starbucks

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

SBUX insider trading history →

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