Dan Ives Says Apple’s $1,999 Foldable Could Drive 20% of iPhone Revenue: 300 Million iPhones Have Gone 4 Years Without an Upgrade
Analysts Dan Ives and Gene Munster estimate Apple's new $1,999 foldable iPhone could drive 10-20% of iPhone revenue, with Ives suggesting 20% could mean $42B in annual sales. Apple generated $209.6B in iPhone revenue in fiscal 2025. IDC forecasts over 17M foldable iPhones shipped by 2027, with average selling price above $2,550. The Duo launches Oct. 23.
How this was made
The 30-second read
Why it matters
The announcement introduces a new high‑margin product line that could reshape Apple’s revenue mix and affect competitor valuations.
Market read
Apple’s product launch is a material event for the tech sector and may drive short‑term price movement.
What to watch
Supply‑chain constraints and consumer fatigue with high‑price foldables may limit actual shipments.
Background
Analyst Dan Ives and Gene Munster discuss the revenue potential of Apple’s newly announced foldable iPhone Duo.
Ticker impact
Apple unveiled the $1,999 foldable iPhone Duo, with analysts estimating it could generate up to $42 billion in annual iPhone revenue.
Short‑term upside as investors price in the new product launch; volatility expected around the Oct. 23 release.
Large‑cap with a high‑priced, high‑margin product; analysts project 10‑20% of iPhone revenue, indicating material impact.
Market effects
Foldable smartphones could revive premium hardware demand and pressure competitors in the high‑end mobile market.
U.S. and Asian consumer markets may see increased spending on premium devices.
Apple’s product rollout often sets industry trends, influencing global tech sentiment.
Counterpoint
High price and limited early adoption risk could dampen demand, making the revenue upside over‑optimistic.
Key entities
- companyApple Inc.
US‑listed technology giant launching a $1,999 foldable iPhone.
- analystDan Ives
Yorkville partner providing revenue forecasts for the new device.
