FLOWERS’s (NASDAQ:FLWS) Q2 CY2026 Earnings Results: Non
1-800-FLOWERS (FLWS) reported Q2 CY2026 revenue of $293.1M, down 12.9% YoY, meeting estimates. Its non-GAAP loss of $0.80 per share missed expectations. Over 5 years, revenue declined 6.7% annually, with a negative 4.3% operating margin. Analysts expect flat revenue growth and improved EPS over the next year.
How this was made

The 30-second read
Why it matters
Earnings miss likely triggers short‑term price weakness; investors may reassess valuation multiples.
Market read
Earnings disappointment in a consumer discretionary sub‑sector, with a notable post‑release price drop.
What to watch
Potential upside from upcoming AI‑driven product initiatives not yet reflected in guidance.
Background
1-800-FLOWERS reported a disappointing Q2 with revenue contraction and a widened loss, continuing a multi‑year decline trend.
Ticker impact
Q2 CY2026 earnings missed estimates with revenue down 12.9% YoY to $293.1M and adjusted EPS of -$0.80, causing the stock to drop 15.5% to $2.95 after the release.
Further downside pressure; target near $2.50 if weakness persists.
Negative earnings surprise combined with a large post‑release sell‑off indicates short‑term bearish bias.
Market effects
Signals ongoing weakness in the online floral and gift retail segment, potentially affecting peer discretionary e‑commerce stocks.
Limited to U.S. consumer discretionary space; no broader macro effect.
Minimal global impact beyond niche online gifting market.
Counterpoint
If the company can successfully leverage AI to cut costs, the current sell‑off may be overblown.
Key entities
- company1-800-FLOWERS
Online florist and gift retailer (NASDAQ: FLWS).


