Everything announced at the Apple iPhone 18 event
Apple unveiled new products, including the iPhone Duo, its first foldable phone, starting at A3,499. The iPhone 18 Pro and Pro Max feature improved cameras and AI, priced from A$2,099 and US$2,299, respectively. The Apple Watch Series 12 and Ultra 4 focus on health monitoring, starting at A$649. AirPods 5 with Active Noise Cancellation will launch on September 18, priced from A$219. iOS 27, with new AI features, launches on September 14.
How this was made
The 30-second read
Why it matters
The introduction of a foldable iPhone and upgraded hardware expands Apple’s premium segment, potentially increasing average selling price and services revenue.
Market read
First‑hand disclosure of Apple’s major product launch, a key catalyst for the stock and related supply chain.
What to watch
Supply‑chain constraints and higher price point could dampen volume; competition from cheaper Android foldables.
Background
Apple’s annual September event traditionally drives its fiscal Q4 results and sets the product roadmap for the next year.
Ticker impact
Apple unveiled the iPhone Duo foldable, iPhone 18 Pro/Pro Max specs, pricing and pre‑order dates, plus new Apple Watch Series 12, Ultra 4 and AirPods 5.
Potential upside of 2‑4% in the week ahead as investors price in new product revenue and pre‑order momentum.
Apple's product launches historically move the stock; a foldable iPhone is a significant innovation that could attract premium pricing and media attention.
Market effects
Boosts outlook for smartphone suppliers, component makers and app ecosystem developers.
Strong impact on US and Australian markets where pre‑orders begin.
Sets competitive pressure on Android foldable manufacturers worldwide.
Counterpoint
Foldable phones have struggled historically; consumer adoption may be limited, weighing on Apple’s margin expectations.
Key entities
- companyApple Inc.
US‑listed technology giant launching new hardware.
