What Is Drawing Attention To Bilibili (BILI) Today?
Bilibili (BILI) completed a $700M Eurobond offering with Goldman Sachs and Morgan Stanley as underwriters. The stock is down 41.07% YTD but has a 3-year total shareholder return of 12.61%. Analysts debate its valuation, with some seeing it as undervalued at $15.54 vs. a fair value estimate of $27, while others note its high P/E ratio of 28.4x.
How this was made
The 30-second read
Why it matters
The $700 M Eurobond adds significant debt, potentially pressuring the stock price while offering capital for expansion.
Market read
New large‑scale debt raise for Bilibili, a Chinese internet entertainment platform, may affect its valuation and sector peers.
What to watch
Convertible features may allow future equity dilution; the call option could affect yield expectations.
Background
The article provides a valuation narrative and market commentary but the primary new fact is the bond issuance.
Ticker impact
Bilibili completed a $700 million zero‑coupon, callable and convertible Eurobond offering, adding Goldman Sachs and Morgan Stanley Asia as co‑lead underwriters.
Potential short‑term downside as investors price in higher leverage, with possible recovery if proceeds fund growth initiatives.
Large‑scale capital raise disclosed for the first time; market typically reacts to new debt issuance of this magnitude.
Market effects
May influence valuation benchmarks for Chinese online entertainment firms as peers assess debt levels.
Adds to the pipeline of foreign‑currency debt issuance from Chinese tech companies, modestly affecting Asia‑Pacific bond markets.
Limited to investors with exposure to Bilibili or similar high‑growth internet platforms.
Counterpoint
If the proceeds are deployed efficiently into higher‑margin services, the bond could be a catalyst for upside rather than a drag.
Key entities
- UnderwriterGoldman Sachs
Co‑lead underwriter for the bond offering.
- UnderwriterMorgan Stanley Asia
Co‑lead underwriter for the bond offering.


