Kroger Cuts Full-Year Sales Guidance as Q2 Adjusted EPS Reaches $1.09

Kroger reported a $12 billion loss in consumer packaged goods spending over the past year, according to a Numerator report. The company has lost customers to rivals like Amazon, Walmart, and Costco, with lower-income households reducing spending by 5.2%. Kroger's private-label brands saw growth, with sales up 14% in Q2 2026. The company cut its full-year sales outlook, now expecting identical sales growth of 0.2% to 0.8%, down from 1% to 2%.

Kroger lost over $12 billion in consumer spending to Amazon, Walmart, and Costco in the past year, according to Numerator. Spending at Kroger stores fell by $715 million, with 9 million fewer trips. Lower-income households decreased by 700,000, while higher-income households increased by 1 million. Private-label products saw growth, with a $420 million increase in fresh foods. Kroger's Q2 identical sales rose 0.2%, and it lowered its full-year outlook to 0.2%-0.8% growth.

Kroger reported Q2 2026 adjusted earnings of $1.09 per share, beating estimates, but sales missed expectations. E-commerce sales rose 20%, while identical sales without fuel grew 0.2%. The company cut its sales outlook but maintained profit guidance. Shares have fallen 10.2% over the past year.

Kroger lowered its full-year identical-sales outlook due to reduced produce demand from a cyclospora outbreak and challenging macroeconomic conditions. Q2 net earnings rose to $641M, with sales up to $34.6B. Same-store sales (excluding fuel) grew 0.2%. The company maintained earnings guidance but reduced its sales forecast, citing lingering impacts from the outbreak. E-commerce sales grew 20%, and Kroger added 600 new natural and organic items.

Kroger (NYSE:KR) reported Q2 earnings of $1.09 per share, beating estimates. Sales were $34.621B, also topping forecasts. The company reaffirmed its 2026 EPS guidance but lowered full-year identical-sales growth outlook. Analysts cut price targets but maintained Outperform ratings. Shares rose 3.9% to $60.73.

Kroger reduced its full-year identical-store sales growth forecast to below 1%, citing headwinds. Second-quarter sales reached $34.6 billion, up from $33.9 billion a year ago. The Fresh Market won five categories in USA Today's 10BEST Grocery Awards. The U.S. CPI rose 0.4% in August, with food at home up 2.2% year-over-year. Ocado Retail hit 600,000 orders in a week. Tesco banned 114 additives in its own-brand products, promoting healthier diets. Amazon India expanded its operations network with