Won's sharp rise drags down earnings outlook for Samsung Electronics, SK hynix
The South Korean won's appreciation against the dollar has reduced earnings forecasts for Samsung Electronics and SK hynix. Their combined operating profit outlook fell by 21 trillion won ($15.7 billion) in two months. Both companies rely heavily on exports, making them sensitive to currency fluctuations. Samsung Electronics and SK hynix are reviewing business plans, but AI-driven memory chip demand growth is expected to continue.
How this was made

The 30-second read
Why it matters
Earnings outlook revisions may lead to short‑term price adjustments, but long‑term demand fundamentals remain strong.
Market read
Currency‑driven earnings revisions for two mega‑cap chipmakers could influence Korean equity indices and memory‑chip sector sentiment.
What to watch
Potential policy support for exporters or hedging strategies could mitigate the won impact.
Background
The article discusses how a recent appreciation of the Korean won has lowered consensus operating profit forecasts for Samsung Electronics and SK hynix, the two largest Korean memory chip makers.
Ticker impact
Consensus operating profit for Samsung Electronics was cut from 384 trillion won to 377 trillion won due to a stronger won.
Potential short-term downside as investors adjust forecasts.
The 7‑trillion‑won profit reduction is material for a mega‑cap exporter.
SK hynix consensus operating profit fell from 277 trillion won to 263 trillion won after the won appreciated.
Likely modest sell pressure pending market reaction.
A 14‑trillion‑won cut reflects a sizable earnings downgrade.
Market effects
Korean semiconductor exporters face earnings pressure from a stronger won, potentially affecting the broader memory chip sector.
South Korean market may see a dip in chip stocks as currency dynamics shift.
Global memory chip supply remains tight, but earnings revisions could temper bullish sentiment on AI‑driven demand.
Counterpoint
Despite earnings cuts, memory chip demand from AI and HBM growth may offset currency headwinds, supporting upside.
Key entities
- companySamsung Electronics
Korean semiconductor giant, major exporter.
- companySK hynix
Korean memory chip manufacturer.




