Invesco calls for providers to tailor experiences to covert cash savers into investors
Invesco and Cebr report that households in the UK, Germany, and Italy missed out on €1.16trn in wealth by keeping savings in cash instead of investing. Research shows investing half of annual savings into a diversified portfolio could have generated €526bn in Germany, £385bn in the UK, and €192bn in Italy. Main barriers to investing include fear of loss, low confidence, and lack of trust in financial markets. Invesco suggests tailored experiences could help convert savers into investors.
How this was made

The 30-second read
Why it matters
The findings underscore a sizable market opportunity for asset managers to convert cash savers into investors through tailored experiences.
Market read
The report may influence strategies of wealth managers and fintech firms targeting European retail investors.
What to watch
Regulatory constraints and tax considerations may limit the speed of cash-to-equity conversion.
Background
Invesco and the Centre for Economics and Business Research (Cebr) analyzed 6,000 European savers, finding significant wealth loss from cash holdings.
Ticker impact
Invesco released new research quantifying £1 trn lost by cash savers in Europe, highlighting a market activation opportunity for the asset manager.
Modest upside potential if investors view the research as a catalyst for client acquisition.
New data is sizable but does not directly affect earnings; impact depends on how the market perceives growth opportunities.
Market effects
Highlights a large untapped retail investment pool for the financial services sector.
Suggests potential inflows into UK, German and Italian investment platforms.
Points to a broader trend of cash hoarding versus equity investment in developed markets.
Counterpoint
The research may overstate the activation gap; existing platforms could already be capturing most of the demand.
Key entities
- Asset ManagerInvesco
Global investment management firm releasing the research.
- Research InstituteCentre for Economics and Business Research (Cebr)
Partner organization co-authoring the study.



