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SEC EDGARSEP 141 min read$BRFH

Roger Lisa sold $7K of BRFH

Roger Lisa sold 6,127 shares of BARFRESH FOOD GROUP INC. (BRFH) at $1.22 on 2026-09-10.

Original reporting
SEC EDGAR · Roger Lisa
Published Sep 14, 2026, 8:32 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 14, 2026, 9:23 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$BRFH
Neutral
high confidence
Mentioned
$BRFH
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$BRFHNeutralLow
01

Why it matters

The disclosed sale is modest and unlikely to move the stock price.

02

Market read

A routine insider sale with limited trading relevance.

03

What to watch

No additional corporate actions or news accompany the filing.

Relevance 3/10Novelty 4/10Timing: filed today

Background

Form 4 filings disclose insider transactions and are required to be reported within two business days.

Company-level read

Ticker impact

$BRFHNeutralHigh confidence
Context

Insider Roger Lisa sold 6,127 shares of Barfresh Food Group for $7,475, reducing his stake to 71,743 shares.

Expected impact

Minimal price movement expected.

Evidence & confidence

The transaction size is small relative to the company's float and does not signal a material change in insider sentiment.

Market effects

Sector

None; the sale does not affect the broader food sector.

Regional

None; limited to Barfresh shareholders.

Global

None

Counterpoint

What could challenge this read

The sale could be a routine liquidity need rather than a negative signal.

Key entities

  • company
    Barfresh Food Group Inc.

    US-listed food company (ticker BRFH).

  • insider
    Roger Lisa

    Reporter of the Form 4 transaction.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

BRFH insider trading history →

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