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SEC EDGARSEP 151 min read$HFWA

Rivera Frederick B sold $37K of HFWA

Rivera Frederick B sold 1,300 shares of HERITAGE FINANCIAL CORP /WA/ (HFWA) at $28.56 on 2026-09-15.

Original reporting
SEC EDGAR · Rivera Frederick B
Published Sep 15, 2026, 6:21 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 15, 2026, 6:25 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$HFWA
Neutral
high confidence
Mentioned
$HFWA
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$HFWANeutralLow
01

Why it matters

The disclosed sale is modest and does not suggest a change in company fundamentals.

02

Market read

Routine insider transaction with limited trading relevance.

03

What to watch

Potential upcoming corporate actions not disclosed in the filing.

Relevance 3/10Novelty 4/10Timing: 2026-09-15 filing

Background

SEC Form 4 filing reporting an insider sale by a director of Heritage Financial Corp.

Company-level read

Ticker impact

$HFWANeutralHigh confidence
Context

Director Rivera Frederick B sold 1,300 shares of Heritage Financial Corp for $37,134.50 on 2026-09-15.

Expected impact

No significant impact; price may stay flat or dip slightly.

Evidence & confidence

The transaction size is small relative to market cap and represents a routine divestiture.

Market effects

Sector

None

Regional

None

Global

None

Counterpoint

What could challenge this read

The sale could signal insider concern, but size is too small to infer material issues.

Key entities

  • Company
    Heritage Financial Corp

    US-based financial services firm (ticker HFWA).

  • Insider
    Rivera Frederick B

    Director of Heritage Financial Corp.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

HFWA insider trading history →

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